Partner Marketing Manager

3 weeks ago

London, United Kingdom Progresso Search Full time

As Partner Marketing Manager, you will be responsible for planning and executing partner co-marketing initiatives drive awareness within the partner ecosystem and pipeline to support the region’s growth. The partner ecosystem includes ERP technology platformspredominately SAP, SI’s and Alliances, so a deep understanding of the ERP technology landscape is beneficial.

You will be part of the EMEA Marketing Team building repeatable, best-practice partner co-marketing initiatives including integrated marketing campaigns, digital activations, virtual, field events, and content. You will work closely with a team of regionalPartner Managers to help identify and amplify the efforts of our high-performing partners. Outside of more traditional co-marketing, this will include educating our partner ecosystem, deploying tools and programs, and providing ideas and feedback to the business.

This role requires that you're an excellent marketer, able to nimbly identify and focus on priority initiatives. You must work closely with colleagues in marketing (regional and global teams), partnerships, and sales.

**Responsibilities**
- Enrich and expand relationships with our local partners by planning and managing co-marketing efforts across Europe, including integrated campaigns, field events (virtual and IRL), content marketing and other initiatives
- Increase awareness and generate leads locally through partners
- Answer partner marketing requests, prioritising workflow, and identifying new opportunities
- Educate partner managers and the partner community on global and regional marketing initiatives, including product marketing, customer marketing, digital activations, campaigns, content, and PR initiatives
- Ensure timely and relevant communications are deployed to keep our partners abreast of program and product enhancements
- Manage regional partner co-marketing budget, performance metrics and tracking systems for regular analysis and reporting on impact
- Develop and make regionally relevant partner facing materials to aid with onboarding, training and education
- Work closely with Partner Managers to ensure partners are successfully onboarded, activated, and engaged.

**Qualifications**
- Mid to Senior-Level experience in marketing, including demonstrable work with partner, channel, or community ecosystems
- Demonstrable experience driving campaigns that are measured, strategic and creative.
- Experience running and coordinating IRL events, content-led activations, and integrated campaigns
- Excellent communication and organizational skills — you’re able to stay focused on the big picture while paying attention to detail
- Ability to thrive in uncertainty, resolve ambiguity and think quickly on your feet
- A resourceful attitude and positive negotiation skills - you'll be working with a lot of different teams
- German as a language would be beneficial

**Other Qualities**

Communicate with Clarity - Be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback.

Act with Urgency - Adopt an agile mentality - frequent iterations, improved speed, resilience. 80/20 rule - better is the enemy of done. Don’t spend hours when minutes are enough.

Work with Purpose - Exhibit a "We Can" mindset. Results outweigh effort. Everyone understands how their role contributes. Set aside personal objectives for team results.

Drive to Decision - Cut the swirl with defined deadlines and decision points. Be clear on individual accountability and decision authority. Guided by a commitment to and accountability for customer outcomes.

Own the Outcome - Defined milestones, commitments and intended results. Assess your work in context, if you’re unsure, ask. Demonstrate unwavering support for decisions.

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