Regional Marketing Specialist

3 weeks ago


Lichfield, United Kingdom Ascom Full time

**Key Responsibilities**:
**Execute and distribute marketing strategies and campaigns, delivered by the Global Central Marketing team**:
**Analyse and report on the effectiveness of marketing efforts, and make adjustments as needed**:
**Work with the local sales teams, local solutions team and leadership to align marketing and sales efforts**:
**Collaborate with global departments, such as the Global Content Marketing team, the Global Segment Marketing team, the Global Digital Marketing team to distribute cohesive marketing campaigns**:
**Plan and execute local marketing programs and events, such as exhibitions, seminars, customer stories, local newsletters and all other local communications**:
**Maintain the local websites with support from the Global Digital Marketing team**:
**Develop and maintain relationships with local influencers and partners**:
**Develop and maintain relationships with internal experts to be able to give accurate market information & requirements to the Central Marketing team**:
**Measure & report on the success of local marketing campaigns, using metrics such as website traffic, leads, and conversions**:
**Be the link between the Region and the Global marketing teams to inform, guide & influence, the creation of relevant, high quality deliverables for the regional markets**:
**Qualifications and Work Experience**:
**Degree in Marketing or other Marketing qualification**:
**A minimum of 5 years experience in an Information & Communication Technology environment, within Healthcare is an advantage**:
**Experience executing marketing plans & customer-facing deliverables**:
**Experience of working within an international company would be preferable**:
**Personal Qualities**:
**Can-do-attitude and strong drive for execution**:
**Strong customer orientation, open-minded and curious**:
**Quick learner with an affinity towards technical topics, products and offerings while creating value for customers**:
**Structured with an ability to plan, paying attention to detail**:
**Team player with sense of own and shared responsibilities**:
**Experience of working in cross-functional teams**:



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