CRM Marketing Specialist Eu

3 weeks ago


Worthing, United Kingdom The Smartlist Full time

National World / Smart Hire are advertising on behalf of an external client.

**CRM Marketing Specialist - EU**

**Do you have the ability to work with diverse, multicultural teams?**

**About Us**:
With over 300 years of expertise, Masimo Consumer is home to a wide range of brands in audio, home entertainment and personal healthcare. Each brand boasts its own philosophy and unique approach by bringing innovation and premium experiences into consumer’s homes and lives.

A global force in more than 130 countries, Masimo Consumer’s diverse team works in unison to deliver solutions and product offerings inclusive of industry-leading technology for personal and home use.

**About the role**:
We are currently looking for an experienced **CRM Marketing Specialist**, to join our dedicated team in Southwater or Worthing.

**Essential responsibilities include**:

- Manage localization and new implementations for our portfolio of brands across 8 countries
- Regularly update campaign builds with updated translations per country
- Optimize the consumer lifecycle communications by defining and building automated journeys to include abandon cart, post-purchase, welcome, win-back, browse-abandon, new arrival, price-change, back-in-stock and more
- Conduct ongoing A/B and multivariate testing to cultivate a test, learn and optimize culture
- Coordinate CRM calendar in conjunction with DTC Marketing to ensure brand alignment
- Work cross-functionality with Brand, Merchandising, Creative, Analytics and third-party agencies
- Collaborate with Analytics to define key success metrics

**Required Qualifications**:

- Experience working with SMS and / or app-based PUSH marketing
- Experience working with Salesforce CRM Be current with E-mail, SMS and PUSH marketing trends, benchmarks, and regulations such as TCPA, CAN-SPAM, CCPA, CASL, GDPR
- Experience with enterprise or mid-market marketing automation platforms such as: Eloqua, Salesforce, Hubspot, Listrak, Klaviyo, Bluecore, Braze or similar
- Ability to work with diverse, multicultural teams
- If you’re looking for a fresh challenge, we’d love to hear from you_

**Our reference**:AGS199
**Vacancy**: CRM Marketing Specialist - EU
**Location**: Worthing or Southwater
**Salary**: Completive Salary
**Hours**: Full Time


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