Regional Marketing Specialist

6 months ago

Little Chalfont, United Kingdom Cytiva Full time

**Be part of something altogether life-changing**

Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity - so you can grow your career and expand your skills in the long term.

Forming part of the Biotechnology segment at Danaher, we bring together dedicated technical expertise and talent to develop the next generation of life-changing therapeutics.

The **Regional Marketing Specialist - Diagnostics** for Cytiva is responsible for growing market share and business revenue in the EMEA region.

This position is part of the business unit / OpCo Marketing team and will be fully remote with regular travel within EMEA. At Cytiva, our vision is, to advance future therapeutics from discovery to delivery.

**In this role, you will have the opportunity to**:

- Own the regional marketing plan and lead generation program in EMEA, deploying successful marketing campaigns and taking ownership of the implementation from ideation to execution.
- Independently plan, organize, and execute regional tradeshows, webinars, seminars. Measure ROI from events and develop programs to nurture and convert leads to sales opportunities.
- Collaborate with transformative marketing partner and commercial team members to brainstorm, develop and create assets to drive demand generation in the region.
- Review monthly KPI’s (MQLs, SQLs, and other marketing metrics) - implement countermeasures and PSPs to achieve annual marketing revenue.
- Build a network of key opinion leaders in the region
- Support the commercial team with prospecting activities bringing strategic insight and rigor to the process

**The essential requirements of the job include**:

- Bachelor's degree in Business, Marketing, relevant Life Sciences discipline, or Engineering.
- Minimum five (5) years of progressive product/business management in Life Sciences preferred.
- Experience in a marketing or sales customer facing role in the Life Sciences Industry, including planning, developing and executing customer events or marketing tactics, with the ability to communicate effectively, present, analyze and use data to drive improvement and problem solve.
- Experience managing marketing projects such as content development, campaigns, or events with knowledge of the marketing funnel through to sale process.
- Strong leadership, communication, collaboration, coaching, team building and influencing skills with proven ability to drive and manage change initiatives in a matrixed environment (empowering others to lead).

**It would be a plus if you also possess previous experience in**:

- The latest trends and best practices in B2B marketing and measurement.

At Cytiva we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cytiva can provide.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

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