![S&W Wholesale Ltd](https://media.trabajo.org/img/noimg.jpg)
Digital Marketing Officer
1 week ago
**Role**: Digital Marketing Officer
**Location of Role**: Carnbane, Newry
**Salary**: Officer Level
**Rule Purpose**: Responsible for the creation and execution of Digital Marketing for Wholesale Marketing, supporting offline Marketing efforts online, driving awareness and engagement across website and social channels.
**Accountable to**: Brand Marketing Lead
**Accountable for**: Wholesale Marketing
**Key Relationships**: Department Managers, Trading, Sales Teams across NI and ROI, P&C Department, External suppliers and retailers.
**Our Vision** - to be a successful business, growing our presence across the island of Ireland as a wholesaler and retail partner of choice.
**Our Mission** - we go above and beyond to support those who trust in us to keep their business thriving. We serve our customers better than anyone else due to our flexible way of working. Our customer focused approach allows us to react quickly, communicate effectively and deliver our products reliably, time after time.
**Responsibilities**
- Creation & execution of the digital marketing strategy deploying organic & paid social media campaigns
- Measure and report performance of all digital marketing campaigns and assess against goals across web and digital
- Produce monthly reports based on digital marketing activity and recommendations for going forward
- Utilise third party platforms and socials to promote S&W as a brand and Wholesale partner of choice
- Planning upcoming posts, recognizing current trends and being quick to react to them
- Building and maintaining our social media presence for the brand and it’s direction
- Define and execute the marketing and communication activities according to the overall Wholesale marketing plan
- Execute and monitor the performance of all e-marketing campaigns in line with brand objectives
- Respond to and field all complaints and queries on social media including the managing of online supplier competitions and banners
- Actively engage and support the sales team across NI/ROI to encourage digital marketing involvement and support the S&W brand.
- Use range of analytical tools to evaluate end-to-end customer experience across multiple touchpoints and customer touch points
- Keep up to date on digital marketing trends and insights
- Bring new digital ideas to the table in order to enhance the S&W brand across IRL/NI
- Be an integral part of the Wholesale Marketing team, championing digital across the business to drive forward digitalization
- Solid understanding of digital budget control to ensure marketing spend is used effectively
- Utilizing the internal skills across the Adobe suite to create effective digital marketing content for the various channels
- Assist the wider marketing team in the creation of bespoke promotional/marketing publications and activity when needed
- Liaising with various departments internal and outside agencies and suppliers to support their plans online in line with ours
- Supporting in digital communication to wider teams
- Communicate daily in a professional manner with clients and staff.
- Other administration and office duties as required.
- To act as an ambassador for both S&W and the Marketing team and
- To work effectively and efficiently as part of a team.
- Any other duties that may be deemed appropriate by your immediate manager.
- Ability to work alongside agencies and ensure that all digital content is primed ready for execution in line with brand guidelines
- Solid knowledge of Google Analytics and metrics to track key performance indicators
**Job Types**: Full-time, Permanent
**Benefits**:
- Company events
- Company pension
- Employee discount
- Life insurance
- On-site parking
- Private dental insurance
- Private medical insurance
- Referral programme
- Store discount
- Wellness programme
Flexible Language Requirement:
- English not required
Schedule:
- Holidays
- Monday to Friday
Supplemental pay types:
- Bonus scheme
Ability to commute/relocate:
- Newry: reliably commute or plan to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 2 years (required)
- Marketing: 2 years (required)
Work Location: Hybrid remote in Newry
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