Digital Marketing Officer

1 week ago

Newry, United Kingdom S&W Wholesale Ltd Full time

**Role Description & Person Specification**

**Role**: Digital Marketing Officer

**Location of Role**: Carnbane, Newry

**Salary**: Officer Level

**Rule Purpose**: Responsible for the creation and delivery of Digital Marketing content for Retail
Marketing, supporting offline Marketing efforts online, driving awareness and engagement across website and social channels

**Accountable to**: Brand Marketing Lead

**Accountable for**: Retail Marketing

**Key Relationships**: Department Managers, Trading and Sales Teams, External Clients and customer.

**Our Vision** - to be a successful business, growing our presence across the island of Ireland as a wholesaler and retail partner of choice.

**Our Mission** - we go above and beyond to support those who trust in us to keep their business thriving. We serve our customers better than anyone else due to our flexible way of working. Our customer focused approach allows us to react quickly, communicate effectively and deliver our products reliably, time after time.

**Responsibilities**
- Creation & delivery of the digital marketing strategy deploying organic & paid social media campaigns
- Utilise third party platforms to support both the brand and retailers with their social media efforts
- Planning upcoming posts, recognizing current trends and being quick to react to them
- Building and maintaining our social media presence for the brand and it’s direction
- Define and execute the marketing and communication activities according to the overall retail marketing plan online
- Track performance & Report on Digital marketing campaigns
- Ability to work alongside agencies and ensure that all digital content is primed ready for execution in line with brand guidelines
- Solid knowledge of Wordpress to ensure the brand website is regularly updated and is responsive to consumer needs
- Execute and monitor the performance of all e-marketing campaigns in line with brand objectives
- Respond to and field all complaints and queries on social media including the managing of online competitions
- New developments and changes to customer requirements mean that processes and their associated tasks and functions do not remain static. In order to remain flexible, responsive and competitive, S&W Wholesale Ltd reserves the right to adapt roles and responsibilities in response to operational changes and there is a reasonable expectation of adaption to new or modified working methods as required. _

**Role Description & Person Specification**
- Actively engage and support the sales team across NI/ROI to encourage digital marketing involvement and support of the Nearby brand.
- Keep up to date on digital marketing trends and insights
- Bring new digital ideas to the table in order to enhance the Nearby brand across IRL/NI
- Create digital content in line with the retail brand execution plans
- Be an integral part of the retail marketing team, championing digital across the business to drive forward digitalization of our brands
- Solid understanding of digital budget control to ensure retail marketing spend is used effectively
- Utilizing the internal skills across the Adobe suite to create effective digital marketing content for the various channels
- Assist the wider marketing team in the creation of bespoke promotional/marketing publications and activity when needed
- Liaising with various departments internal and outside agencies and suppliers to support their plans online in line with ours
- Supporting in digital communication with our retail estate
- Supporting our independent retailers in their pursuit of a growing their digital presence
- Communicate daily in a professional manner with customers and staff.
- Other administration and office duties as required.
- To act as an ambassador for both S&W and the Nearby team and always behave in a professional and courteous manner.
- To work effectively and efficiently as part of a team.
- Any other duties that may be deemed appropriate by your immediate manager.
- New developments and changes to customer requirements mean that processes and their associated tasks and functions do not remain static. In order to remain flexible, responsive and competitive, S&W Wholesale Ltd reserves the right to adapt roles and responsibilities in response to operational changes and there is a reasonable expectation of adaption to new or modified working methods as required. _

**Role Description & Person Specification**

**Marketing Assistant**

**Criterion Essential Desirable**
- Educated to at a minimum of GCSE Level Any further digital marketing or equivalent with Grade C in GCSE courses i.e. Google

Maths / English Garage/Analytics

**Going Further**
- Third Level qualification in

Marketing/DigitalMarketing or closely related field OR 3 yearsminimum experience in
Digital Marketing
- 2 yrs. Experience

**Keeping It Simple **in Digital
Marketing

package skills
- Ability to work flexibly, on own initiative Passion to support wider teams or as part

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