Digital Marketing Officer

7 months ago

Newry, United Kingdom S&W Wholesale Full time

**Role**: Digital Marketing Officer

**Location of Role**: Carnbane, Newry

**Salary**: Officer Level

**Rule Purpose**: Responsible for the creation and delivery of Digital Marketing content for Retail Marketing, supporting offline Marketing efforts online, driving awareness and engagement across website and social channels

**Accountable to**: Brand Marketing Lead

**Accountable for**: Digital Marketing

**Key Relationships**: Department Managers, Trading and Sales Teams, External Clients and customer.

**Our Vision** - to be a successful business, growing our presence across the island of Ireland as a wholesaler and retail partner of choice.

**Our Mission** - we go above and beyond to support those who trust in us to keep their business thriving. We serve our customers better than anyone else due to our flexible way of working. Our customer focused approach allows us to react quickly, communicate effectively and deliver our products reliably, time after time.

**About The Role**

**Responsibilities**
- Creation & delivery of the digital marketing strategy deploying organic & paid social media campaigns
- Utilise third party platforms to support both the brand and retailers with their social media efforts
- Planning upcoming posts, recognizing current trends and being quick to react to them
- Building and maintaining our social media presence for the brand and it’s direction
- Define and execute the marketing and communication activities according to the overall retail marketing plan online
- Track performance & Report on Digital marketing campaigns
- Ability to work alongside agencies and ensure that all digital content is primed ready for execution in line with brand guidelines
- Solid knowledge of Wordpress to ensure the brand website is regularly updated and is responsive to consumer needs
- Execute and monitor the performance of all e-marketing campaigns in line with brand objectives
- Respond to and field all complaints and queries on social media including the managing of online competitions

**Role Description & Person Specification**
- Actively engage and support the sales team across NI/ROI to encourage digital marketing involvement and support of the Nearby brand.
- Keep up to date on digital marketing trends and insights
- Bring new digital ideas to the table in order to enhance the Nearby brand across IRL/NI
- Create digital content in line with the retail brand execution plans
- Be an integral part of the retail marketing team, championing digital across the business to drive forward digitalization of our brands
- Solid understanding of digital budget control to ensure retail marketing spend is used effectively
- Utilizing the internal skills across the Adobe suite to create effective digital marketing content for the various channels
- Assist the wider marketing team in the creation of bespoke promotional/marketing publications and activity when needed
- Liaising with various departments internal and outside agencies and suppliers to support their plans online in line with ours
- Supporting in digital communication with our retail estate
- Supporting our independent retailers in their pursuit of a growing their digital presence
- Communicate daily in a professional manner with customers and staff.
- Other administration and office duties as required.
- To act as an ambassador for both S&W and the Nearby team and always behave in a professional and courteous manner.
- To work effectively and efficiently as part of a team.
- Any other duties that may be deemed appropriate by your immediate manager.

**Required Criteria**
- Educated to at a minimum of GCSE Level or equivalent with Grade C in GCSE Maths / English
- Third Level qualification in Marketing/Digital Marketing or closely related field
- 3 yrs. Experience in Digital Marketing
- Ability to work flexibly, on own initiative or as part of a team.
- Ability to plan strategically and with a result orientated approach
- Highly proficient in Microsoft Office and Adobe Packages
- Ability to prioritise and manage workload.
- Ability to analyse results of campaigns to gauge success and guide future marketing plans.
- Excellent oral and written communication skills
- Attention to detail and copywriting skills

**Desired Criteria**
- Any further digital marketing courses i.e. Google Garage/Analytics
- Passion to support wider teams and understanding the needs and desires of retailers

**Skills Needed**

Communication Plans, Marketing, Multi-channel Communications, Communication

**About The Company**

Based conveniently in Newry, S&W has a unique access point to key markets in NI and ROI. Their history dates back to 1916 with Newry Cash & Carry, before merging with J&E Whitten in 2000 to become Savage and Whitten (S&W) as they are known today.

Today, S&W is a top 100 NI business and one of the largest independent wholesalers on the island of Ireland, servicing over 2,000 customers. The growth of their business is down to the ability to service

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