Media and Campaigns Officer

6 months ago

Newcastle upon Tyne, United Kingdom NHS Business Services Authority Full time

The post holder will be responsible for working as part of a team of media and campaigns officers, working on everything from audience insight to media relations and campaign execution.

This includes building relationships with key media organisations and stakeholders to identify opportunities which will support the delivery of the NHSBSA’s business strategy. A key part of the role will be building a rapid response social media capability to deal quickly with disinformation and reclaim a fact-based public debate.

Working collaboratively and proactively with senior management teams in specific service areas, you will provide expert advice and deliver media relations, campaigns and communications activity in support of service objectives and the delivery of the NHSBSA’s business strategy.

You will collate and deliver media and campaign monitoring reports as well as coordinate responses on service specific social media channels.

You will work collaboratively with colleagues across the wider Communications and Marketing Team to ensure communications activity is joined up and complimentary. You will use a targeted and integrated approach to campaigns, including use of media relations, engagement, events, integrated marketing techniques and digital/social content-led communications.

Here at the NHS Business Services Authority (NHSBSA), what we do matters.

 We manage the NHS Pension scheme, process prescription payments and much more. Our services are used by NHS organisations, contractors and the public: we take pride in being part of something so meaningful, that touches millions of lives.

 Just as we design our services around the needs of our customers, we place our people at the heart of our organisation. That’s why when you join us, you’ll be empowered and given the right support to help your career grow.

 As one of the UK’s Best Big Companies to work for, we’re all connected to our values: Collaborative, Adventurous, Reliable and Energetic. We care about our people, our purpose, and your progress.

We strive to offer a fantastic colleague experience, where every voice is heard, and every colleague is supported and respected. Wellbeing, diversity and inclusion is at the centre of this, so when you join us, you can connect with our Lived Experience Networks who help us to bring our authentic selves to work.

We are people connected to care.

**In this role, you are accountable for**:
Developing and maintaining excellent working relationships with the Communications team at the Department of Health and Social Care and at other arm’s length bodies, journalists and senior managers at the NHSBSA.
Acting as a business partner to specific service areas, working collaboratively with senior management teams to understand their communications challenges and developing innovative solutions that benefit the business and the customer, helping to deliver the NHSBSA’s business strategy.
Working closely with the Freedom of Information team to ensure context is provided to responses where appropriate.
Taking a proactive approach to media relations and working with Heads of Service to brief key journalists on NHSBSA initiatives as appropriate.
Writing press releases, media responses and content for external publications, ensuring appropriate tone of voice and that the NHSBSA narrative and key messages are reflected.
Collating and delivering media and campaign monitoring reports, which will form part of an overall performance dashboard for the Communications and Marketing team.
Dealing with highly complex and sensitive information where you will need to influence and persuade senior managers to take an appropriate communications approach.
Managing crisis communications for your service area and working across the organisation to ensure messages are reflected internally and externally as appropriate.
Developing, implementing and evaluating high quality, external communications campaigns using the Government Communication Service OASIS model to influence demand and behaviour change, particularly increasing awareness of our services and how to access them correctly.
Ensuring your communications activity uses data and insight to understand what our customers need, how they behave, how we can change behaviour and to evaluate our work.
Working with colleagues in the wider Communications and Marketing team to develop a communications forward plan to map out activity.
Developing a good understanding of activity across the wider Communications and Marketing team to ensure work is complemented and not duplicated, and to identify joint opportunities for promotion.
Building strong and positive relationships with senior colleagues and networks across the NHSBSA and acting as the communications link between your service area and other government departments, professional bodies and key journalists.

In addition to the above accountabilities, as post holder you are expected to:
Undertake additional duties and re

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