Head of Organic Social Media

7 months ago

Newcastle upon Tyne, United Kingdom LeoVegas UK Full time

LeoVegas is where the lions play and work A fun, agile and fast paced environment connecting 1000+ LeoVegas employees with over 60,000 worldwide employees of MGM Resorts International, as our two leading forces come together. We’re culture focused, so if you’re an innovator, initiator and a team player, give us a roar and join the LeoVegas pride - WINNER of the iGaming Idol 2022 - Employer of the year award

Let’s create the world's greatest iGaming experience.

LeoVegas’ scale-up culture sets a tone of courage and capacity to act. Employees are encouraged to not only say what they think, but also to do the job that is needed - “to make it happen”.

LeoVegas does not believe in hierarchical structures, but instead that every individual employee plays an important role in the company. We trust that you thrive in these environments.

As the Head of Organic Social Media at LeoVegas, you will take on a pivotal role with ultimate responsibility for overseeing all organic social media initiatives across the company. Leading a dedicated team, you will craft and execute compelling strategies on platforms including but not limited to Facebook, Instagram, and X (Twitter), ensuring a cohesive and impactful presence for all LeoVegas group brands.

Your expertise in sport & casino gambling verticals will play a key role in elevating our brand visibility, engagement, and community building in each of our key markets.

**As our Head of Organic Social Media you will**
- Lead and manage a team of organic social media specialists, overseeing the development and execution of organic social media strategies across platforms like Facebook, Instagram, and Twitter for LeoVegas group brands
- Devise global and country-specific strategies for all brands. Maintaining consistent communication with country teams ensuring strategy alignment, content localization and campaign management.
- Develop and implement innovative social media campaigns to enhance brand visibility, engagement, and community growth.
- Collaborate closely with various departments to ensure cohesive brand messaging, strong content, and striking visuals for all LeoVegas brands, with a particular focus on our hero brands, LeoVegas and BetMGM.
- Initiate and manage external relationships with agencies, partners, and influencers.
- Analyse data and metrics to measure social media campaigns and adjust strategies accordingly.
- Define KPI’s and provide regular reports on strategy performance.
- Implement Paid social media campaigns to support organic growth and country strategies.
- Manage social media budgets, ensuring efficient allocation of resources and maximising performance.
- Monitor industry trends, competitor activities, and customer feedback to refine and optimize social media strategies.

**Your areas of knowledge and experience**:

- 7+ years of professional experience in social media marketing
- Proven success in developing and executing successful social media strategies, preferably across multiple markets
- Familiarity with the online sportsbook and casino market
- Solid experience with social media management tools - eg. Sprinklr, Hootsuite, Sprout etc.
- Experience in leading teams
- Strong understanding of social media analytics and ability to use data to drive decision-making.
- Experience with reporting tools; knowledge of Google analytics, Google trends and Tableau would be considered a plus.
- Excellent communication skills, both written and verbal.
- Creative thinker with the ability to generate new and engaging content ideas with a keen eye for detail.

**Our culture**:
At LeoVegas Mobile Gaming Group we firmly believe that our diversity is what makes us unique and that everyone and anyone is welcome to enjoy the ride - regardless of age, gender, disability, race, national or ethnic origin, religion, language, marital or civil partnership status, political beliefs and sexual orientation.

We are highly committed to uphold a high level of diversity and inclusion throughout our entire group. Being a global company with a widely diverse customer base makes it essential for our workforce to be a reflection of this.

By doing so, we believe we will achieve the best possible customer experience and create better value to our shareholders by doing so.

**Hybrid working**:
At LeoVegas we have introduced a hybrid working environment that enables our employees to come together and collaborate in person, whilst offering ongoing flexibility to work from home. We all work from the office on Mondays, and encourage a further day of office working with your team.

**Benefits**:

- A culture and working environment that will allow you reach your full potential;
- Hybrid working policy plus the opportunity to ‘Work From any eligible country” for 4 weeks in each year;
- 28 days holiday a year, plus (8) public and bank holidays in England;
- Matched pension contributions up to 6% employee, 6% employer;
- BUPA private healthcare insurance with pre-

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