B2B Social Media Manager

2 weeks ago

Newcastle upon Tyne, United Kingdom Central Employment Full time

Central Employment are delighted to be working a leading B2B Digital Marketing Agency, specialists in working with the Financial Services sector, providing bespoke SEO, Content and Social Media. They have a new and pivotal role for a B2B Social Media Manager, joining there growing client services team.


Remote, however due to regular co-working days and internal meetings, the ideal B2B Social Media Manager would be based in the North East.


Up to £35,000 DOE + benefits


Due to exciting growth ambitions, my client is seeking a highly skilled Social Media Manager, bringing their expertise within there growing business. Your role will involve working within the account management team, alongside account managers, to deliver market-leading social media services.


Key Responsibilities

● Develop and implement a comprehensive multi-platform social media strategy tailored for financial services clients to increase audience size, engagement, and brand presence

● Collaborating with the design and content teams, produce and manage engaging content, including articles, blogs, videos, photos, and other multimedia, to inspire interaction and interest. Writing will be a part of your role.

● Experience with outreach campaigns, especially via LinkedIn,

● Analyse social media usage data to assess the effectiveness of campaigns, identify trends, and adjust strategies for optimal performance.

● You will have the opportunity to work directly with our clients, building lasting relationships.

● Monitor, manage, and moderate communities across social media platforms, ensuring a positive and active presence.

● Engage with audiences by responding to posts, discussions, and customer feedback promptly and professionally.

● Oversee the budget allocated for social media campaigns, ensuring expenditures remain within budgetary limits and achieving the best ROI.

● Monitor and manage the brand’s reputation across social platforms, addressing negative reviews or comments in a professional and strategic manner.

● Keep up to date with social media trends and platform updates, providing insights and recommendations relevant to the company’s marketing activities.

● Present results, data analysis, and recommendations to senior leadership, highlighting successes and areas for improvement.


Experience required:

● Minimum of 3+ years of experience in social media management, being able to demonstrate the ability to quickly adapt to and understand the financial services industry.

● Expertise in LinkedIn, as the platform most used by our market, alongside proficiency across major social media platforms (e.g., Facebook, Instagram, X). Familiarity with newer platforms like TikTok and Snapchat is advantageous.

● Worked within an agency setting

● A willingness to leverage AI

● A passion for social media, with experience in both organic and paid strategies.

● Proven track record of managing and growing online communities, ensuring active and positive engagement.

● Strong expertise in personal branding and all aspects of social media success, including content creation, process management, and audience growth.

● Ability to strategise, manage processes, write, edit, proofread, and report on campaign performance.

● Excellent written and verbal communication skills, with the ability to collaborate within a team and engage directly with clients when necessary.

● Strong multitasking and organisational skills, with the ability to work under pressure and manage multiple projects simultaneously.

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