Marketing Communications Co-ordinator

3 months ago


Warrington, United Kingdom Air Compressors and Tools Limited Full time

Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations.

**Join us on our journey for a better tomorrow.**

**Marketing Communications Co-ordinator - MultiAir UK & Ireland**

MultiAir UK & Ireland helps numerous industries around the world achieve sustainable productivity through six global brands with a comprehensive range of air compressors and gas generation solutions.

Founded in Sweden in 1873, the Atlas Copco Group is a market-leading provider of sustainable productivity solutions (in the areas of power tools and assembly systems, compressors, vacuum, and construction). With over 40,000 employees worldwide, there are plenty of opportunities to find your next world-class challenge.

With business needs changing, and increasing market and product opportunities, MultiAir UK & Ireland is looking to recruit a Marketing Communications Coordinator to complement and increase our existing marketing team’s skills, and ability to proactively assist our support efforts.

**Required experience/knowledge**:
This will be a varied role to encompass all aspects of the marketing and communications mix. You are an organized, creative, and enthusiastic person, with a willingness to learn and take on new challenges. You will also:

- Be very customer-focused and offer a good level of service to internal and external customers.
- Be able to deal with employees at all levels, distributors, customers, and suppliers/agencies.
- Have experience with working with CRM packages and an understanding of their importance to our organization.
- Have a high level of writing skills, a good appreciation of graphic design, an understanding of digital communications and social media, and excellent organizational and administrative skills.
- Have the desire to develop their communications skills further over time, through coaching and hands-on experience.
- Be a competent user of different IT packages, such as databases, website content management, reporting systems, and Microsoft Office; be familiar with Google technologies/search, and be able to learn new packages and technologies as and when needed.
- Be a motivated, committed, and flexible person with an appreciation for deadlines and the ability to multi-task.

**The Role**:
Reporting to the Marketing Communications Manager, you will support in the implementation of on and offline activities which safeguard and strengthen the MultiAir brand’s identity; raise product awareness and loyalty amongst target groups, and help increase sales enquiries following business line growth goals. Your responsibilities will also include but are not limited to;
- Enthusiastically support the Communications Manager as the ‘point of contact’ for our channel partners, promoting brand loyalty through timely communications and collaboration.
- Become the marketing department’s liaison with our distributor sales managers, internal sales support team, and product managers.
- Develop and execute integrated end-to-end campaigns for the various levels of channel partners following the Marketing Communications strategy.
- Track and prepare reports on the effectiveness of channel marketing programs.
- Drive lead generation from campaigns and work with the sales team to track and grow the indirect pipeline with the use of CRM tools.
- Work with the sales teams to populate and maintain an effective end-user customer base in our CRM.
- Regularly monitor our important distributor’s websites bringing any improvements/changes to increase business/brand awareness to the attention of your manager and the distributor sales manager.
- Ensure regular, consistent, and inspiring communication both online and offline for our business partners in the form of newsletters, performance vs target reporting, etc.
- Make sure communication portals and other online platforms are maintained with the most up-to-date information and manage user profiles.
- Understand and embrace the opportunities of e-commerce, working with the current strategy and developing this for the future.
- Work with the website content management system to ensure integrated campaigns bring traffic to our UK website effectively.
- Keep branded social media pages up to date and analyze results.

**Other administrative responsibilities include**:

- Maintain/coordinate point-of-sale material such as giveaways, literature, and other marketing material.
- Help with planning and administration of events, hospitality, exhibitions, and trade shows about point of sale material, hotels, logistics, and, attendance/delegate lists.
- To take control/ownership of Marketing costs and raise purchase orders, following the marketing budget
- Support in the general administration of our CRM system and the support offered to our organization
- Undertake ad-hoc projects and tasks a



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