Head of Marketing

5 months ago

Aberdeen, United Kingdom P&J Live Full time

**ROLE**: Head of Marketing

**LOCATION**:Aberdeen

**LINE MANAGER**: Managing Director

**RESPONSIBLE FOR**: Marketing Manager and Digital Marketing Executive

**PURPOSE OF THE ROLE WITHIN THE ORGANISATION**:
P&J Live is operated and managed by ASM Global, the largest venue operator in the world, which leverages the experience of managing and operating venues to provide consulting advice to owners, to deliver worldclass venues.

ASM Global is the world’s largest and most trusted venue management and services company operating the most prestigious entertainment, sports, and exhibition venues spanning five continents, with a portfolio of more than 300 stadiums, arenas, convention centres, entertainment districts, theatres, amphitheatres, and equestrian and recreational centres. From Aberdeen to Anchorage, and Sydney to Stockholm, our venues connect people through the power of live experiences.

P&J Live is committed to creating a diverse program of outstanding live entertainment events, conferences, exhibitions and banquets. We are in the business of creating a complete and positive experience for our customers from the moment they become aware of us to the time they recount the visit to others. Each P&J Live employee carries the responsibility for maintaining these high standards and in return the company invests in its personnel through training, equipment and appraisal.

The Head of Marketing is a Senior Management position within P&J Live Aberdeen and oversees the development and roll out of all marketing activities within the business. We are looking for a Head of Marketing who can take ownership for creating our strategy and leading our team. The Head of Marketing will support the commercial sales team, driving our message forward through strong campaigns and awareness.

**Main Responsibilities**:

- In conjunction with the MD, create and implement a comprehensive Marketing Strategy that sits alongside the Commercial Strategy with the aim of achieving all budgeted targets and initiatives
- Manage and motivate the marketing team to deliver bold marketing activities, campaigns, and collaborations, and build customer engagement to increase brand awareness and drive sales
- Responsible for developing marketing strategies and initiatives to drive ticket sales, creating marketing briefs for all key strategies, and ensuring that they are correctly communicated and actioned
- Offer a comprehensive marketing support package for clients, maximise social media reach ensuring event success, create and exploit regular PR opportunities
- Drive all premium and off-manifest campaigns to maximise sales in all annual and ad hoc premium spaces
- Head up the venues Conference & Exhibitions (C&E) marketing activity, working with other stakeholders - central C&E team and Aberdeen Convention Bureau with the aim of maximising new business and associated revenues from events
- Work closely with the central sponsorship and partnerships teams to maximise long term and ad hoc opportunities, take a lead role in the management and development of the venue’s naming rights partner, DC Thomson
- As a key member of the venue senior management team (SMT), take an active role in venue initiatives and develop the corporate brand identity in consultation with the SMT
- Conduct strategic marketing analysis that will help guide marketing messages. Reviewing and reporting on all areas of the marketing strategies and its implementation
- Efficiently managing annual marketing budgets
- Undertake any other relevant duties which fall under the general scope of your role as directed by your manager

**Skills & Attributes**:

- Strategic thinking and problem-solving abilities
- Superior interpersonal and organisational skills
- The ability to develop strong relationships with cross departmental team members to enable collaboration and advice sharing
- A positive and approachable manner
- Good time management skills and the ability to prioritise
- Excellent communication and presentation skills
- Willingness to embrace new ideas, processes and adapt to change
- The ability to be challenged on your advice and to accept criticism
- Able to make quick but rational decisions when working under pressure
- Working knowledge of search engine optimisation (SEO), lead generation and affiliate marketing practices

**Qualifications**:

- Minimum 5 years’ experience in a marketing role
- Minimum 3 years’ experience in a management role
- Fluent level of both spoken and written English
- A Chartered Institute of Marketing (CIM) professional diploma
- Or a qualification from the Institute of Data and Marketing

**Benefits**:

- 25 days annual leave
- Life Assurance
- Pension
- Healthshield - health cash plan benefit
- Employee Assistance Programme

**Job Types**: Full-time, Permanent

**Benefits**:

- Free parking
- Health & wellbeing programme
- On-site parking

Application question(s):

- Do you have a Chartered Institute of Marketing (CIM) professional

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