Head of Marketing

5 months ago

Aberdeen, United Kingdom Petrolink International Full time

**Department**:
Sales and Marketing

**Location**:
Aberdeen, UK

Petrolink is a global leader in providing real-time data management and analytics solutions for the energy sector.

We are looking for a Head of Marketing to join our team. The role is responsible for the delivery of the company’s commercial strategy. This will involve marketing, sales, partner and customer engagement to drive business growth and market share.

**Role Description**
- To support the CCO to develop and implement sales and marketing strategies, plans, forecasts and KPIs to achieve corporate revenue objectives.
- To maximise business opportunities and the company’s overall profitability, as part of the senior management team.
- To manage and develop the sales and marketing teams and instil a culture of continuous improvement.
- To support the sales, marketing and customer services functions within agreed budget.
- To support partnering relationships, including agencies and technical partners, to maximise their opportunity, agreeing targets and service level agreements.
- To be actively involved in the co-ordination of RFI/RFP, sales, pricing and drafting tender responses.

**Duties & Responsibilities**
**Sales, Marketing & Distribution Strategy**
- Support and evaluate market research and adjust marketing strategy to meet changing customer, market and competitive conditions.
- Monitor competitor products, sales and marketing activities.
- Recommend product positioning and pricing strategy to produce the highest possible long-term market share.
- Plan and oversee advertising and promotion activities and events, including print, online, electronic media, direct mail, sponsorship and conferences.
- Prepare sales reports showing sales volume, potential sales and areas of proposed client base expansion.
- Review and analyse sales performances against quotes and plans to determine effectiveness.

**Sales Execution**
- Provide support to the CCO to generate new sales leads via a multichannel approach, including but not limited to:

- Direct outbound sales
- Agencies
- Social presence
- Conferences and events
- Ensure that the collateral used to support sales channels is appropriate, up to date and available to sales staff.
- Review sales forecasting activities, set performance goals accordingly, measure the performance of sales efforts and take corrective actions.
- Ensure that existing customers are upsold all new features and services to maximise revenues.

**Partner & Customer Management**
- Agree annual targets, measure and evaluate performance on an ongoing basis, updating targets as necessary.
- Meet with Technical Partners and end-customers regularly to understand their individual needs and to identify customer-specific strategies and targets.
- Review performance to ensure that current strategies are meeting changing customer needs and wider market circumstances.
- Ensure that each customer is supported in a manner that best fits their needs.
- To ensure that each customer is utilising systems optimally and that they are using insights and data to improve their figures on an ongoing basis.
- Responsible to ensure that customers are retained and well managed.

**Staff Management**
- Responsible for the Sales and Marketing team.
- Develop a highly skilled and motivated team of professionals.
- Train and provide ongoing Continuing Professional Development (CPD) for staff to maximise their performance.
- Set clear KPIs and goals for staff.
- Assess staff on an ongoing basis and deal with under-performance quickly and effectively in the correct manner.

**Skills**
- A strong, proven commercial background and profit focus.
- Proven ability to plan and implement organisational strategies and operational objectives.
- Significant senior management and leadership experience.
- Demonstrable experience of managing operational performance within financial budgets.
- An ability to create and maintain a software distribution channel.
- Proven ability to attract new sales and retain existing customers.
- Strong experience of creating and developing business opportunities, including internationally.
- A strong track record of building and managing partner relationships.
- A strong track record of human resource management and staff development.
- An ability to create and maintain a software distribution channel.
- Demonstrable and exceptional skills in the following areas:

- Leadership and man management
- Interpersonal relations
- Strategic planning and implementation
- Sales and negotiation
- Business development
- Commercial financial analysis
- Problem solving, creative thinking and decision making, including the ability to make challenging decisions.
- Presentation and communication, both written and verbal.

**Qualifications**
- Educated to degree level with subsequent relevant professional qualification(s).
- Strong knowledge and experience of:

- Energy sector (in particular NOC and IOC).
- Commercial software and technology.
- Digi

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