Head of Marketing

6 months ago

Aberdeen, United Kingdom Petrolink International Full time

**Department**:
Sales and Marketing

**Location**:
Aberdeen, UK

Petrolink is a global leader in providing real-time data management and analytics solutions for the energy sector.

We are looking for a Head of Marketing to join our team. The role is responsible for the delivery of the company’s commercial strategy. This will involve marketing, sales, partner and customer engagement to drive business growth and market share.

**Role Description**
- To support the CCO to develop and implement sales and marketing strategies, plans, forecasts and KPIs to achieve corporate revenue objectives.
- To maximise business opportunities and the company’s overall profitability, as part of the senior management team.
- To manage and develop the sales and marketing teams and instil a culture of continuous improvement.
- To support the sales, marketing and customer services functions within agreed budget.
- To support partnering relationships, including agencies and technical partners, to maximise their opportunity, agreeing targets and service level agreements.
- To be actively involved in the co-ordination of RFI/RFP, sales, pricing and drafting tender responses.

**Duties & Responsibilities**
**Sales, Marketing & Distribution Strategy**
- Support and evaluate market research and adjust marketing strategy to meet changing customer, market and competitive conditions.
- Monitor competitor products, sales and marketing activities.
- Recommend product positioning and pricing strategy to produce the highest possible long-term market share.
- Plan and oversee advertising and promotion activities and events, including print, online, electronic media, direct mail, sponsorship and conferences.
- Prepare sales reports showing sales volume, potential sales and areas of proposed client base expansion.
- Review and analyse sales performances against quotes and plans to determine effectiveness.

**Sales Execution**
- Provide support to the CCO to generate new sales leads via a multichannel approach, including but not limited to:

- Direct outbound sales
- Agencies
- Social presence
- Conferences and events
- Ensure that the collateral used to support sales channels is appropriate, up to date and available to sales staff.
- Review sales forecasting activities, set performance goals accordingly, measure the performance of sales efforts and take corrective actions.
- Ensure that existing customers are upsold all new features and services to maximise revenues.

**Partner & Customer Management**
- Agree annual targets, measure and evaluate performance on an ongoing basis, updating targets as necessary.
- Meet with Technical Partners and end-customers regularly to understand their individual needs and to identify customer-specific strategies and targets.
- Review performance to ensure that current strategies are meeting changing customer needs and wider market circumstances.
- Ensure that each customer is supported in a manner that best fits their needs.
- To ensure that each customer is utilising systems optimally and that they are using insights and data to improve their figures on an ongoing basis.
- Responsible to ensure that customers are retained and well managed.

**Staff Management**
- Responsible for the Sales and Marketing team.
- Develop a highly skilled and motivated team of professionals.
- Train and provide ongoing Continuing Professional Development (CPD) for staff to maximise their performance.
- Set clear KPIs and goals for staff.
- Assess staff on an ongoing basis and deal with under-performance quickly and effectively in the correct manner.

**Skills**
- A strong, proven commercial background and profit focus.
- Proven ability to plan and implement organisational strategies and operational objectives.
- Significant senior management and leadership experience.
- Demonstrable experience of managing operational performance within financial budgets.
- An ability to create and maintain a software distribution channel.
- Proven ability to attract new sales and retain existing customers.
- Strong experience of creating and developing business opportunities, including internationally.
- A strong track record of building and managing partner relationships.
- A strong track record of human resource management and staff development.
- An ability to create and maintain a software distribution channel.
- Demonstrable and exceptional skills in the following areas:

- Leadership and man management
- Interpersonal relations
- Strategic planning and implementation
- Sales and negotiation
- Business development
- Commercial financial analysis
- Problem solving, creative thinking and decision making, including the ability to make challenging decisions.
- Presentation and communication, both written and verbal.

**Qualifications**
- Educated to degree level with subsequent relevant professional qualification(s).
- Strong knowledge and experience of:

- Energy sector (in particular NOC and IOC).
- Commercial software and technology.
- Digi

  • Head of Marketing

    6 months ago

    Aberdeen, United Kingdom P&J Live Full time

    **ROLE**: Head of Marketing **LOCATION**:Aberdeen **LINE MANAGER**: Managing Director **RESPONSIBLE FOR**: Marketing Manager and Digital Marketing Executive **PURPOSE OF THE ROLE WITHIN THE ORGANISATION**: P&J Live is operated and managed by ASM Global, the largest venue operator in the world, which leverages the experience of managing and operating...

  • Marketing Coordinator

    6 months ago

    Aberdeen, United Kingdom SPACE SOLUTIONS (SCOTLAND) ABERDEEN LTD Full time

    Founded in 1997, we’ve spent the last 25 years building a reputation for excellence in delivery as one of the UK’s leading workplace consultancy and fit-out companies. Our clients come in all sizes from a broad range of sectors. Together, we push the boundaries of space and experience. We're a vibrant and creative team dedicated to unlocking workplace...

  • Marketing Professor

    1 month ago

    Aberdeen, Aberdeen City, United Kingdom South Dakota Board of Regents Full time

    Job DescriptionWe are seeking a highly qualified Marketing Professor to join our faculty at Northern State University's School of Business. The successful candidate will be responsible for teaching a variety of graduate and undergraduate marketing and analytics courses, serving as an academic advisor, engaging in scholarly activity, and providing service to...

  • Head of Content

    6 months ago

    Aberdeen, United Kingdom Fifth Ring Full time

    Let’s go on a journey. Head of Content Menu Where we are The fun stuff. Want to talk to us? We’re hiring! We need people like you, Head of Content Head of Content Fifth Ring is a worldwide agency that creates one thing. Change. We change buying behaviours. We change brand perception and performance. We...

  • Digital Marketing Coordinator

    5 months ago

    Aberdeen, United Kingdom Sport Aberdeen Full time

    Using our range of platforms, our Digital Marketing Coordinator will help us connect with our customers and prospects and grow and develop our digital presence. We are looking for a collaborative team player with a passion for digital marketing, along with the ability to create engaging short-form videos. If this sounds like the role for you, then we would...

  • Centre Head

    5 months ago

    Aberdeen, United Kingdom Maggie's Full time

    Centre Head - Aberdeen We are looking for an enthusiastic and highly motivated Centre Head to join our team at our Aberdeen centre. You will be a healthcare professional, educated to degree level, with a postgraduate qualification in cancer care and at least five years' post-qualification experience and training in cancer care. As well as experience of...

  • Head of PR

    5 months ago

    Aberdeen, United Kingdom Fifth Ring Full time

    Let’s go on a journey. Head of PR Menu Where we are The fun stuff. Want to talk to us? We’re hiring! We need people like you, Head of PR Head of PR Fifth Ring is a worldwide B2B agency working across brand and demand. We help our B2B clients to own the space they’re in, reaching target audiences with...

  • Head of Sales

    2 months ago

    Aberdeen, United Kingdom CV-Library Full time

    Head of Sales- South Aberdeen The Role The Head of Sales is responsible for growing the lifting and pulling service line by targeting O&G and Renewables Company whom require equipment solutions to be supplied for their needs, catering for flex-lay installation and handling projects, platform lifting, vessel deployment, onshore mining, onshore nearshore...

  • Junior Marketing Assistant

    6 months ago

    Aberdeen, United Kingdom McCalls Highlandwear Full time

    **About McCalls** McCalls is a leading Highlandwear specialist for both Hire and Retail Sales, with 7 branches throughout Scotland. We have built our brand and excellent reputation by delivering top-quality service and Highlandwear at affordable prices. For over 135 years we have looked after grooms and helped proud Scots look their best for their special...

  • Centre Head

    6 months ago

    Aberdeen, United Kingdom NHS Scotland Full time

    **Centre Head - Aberdeen**: We are looking for an enthusiastic and highly motivated Centre Head to join our team at our Aberdeen centre. You will be a healthcare professional, educated to degree level, with a postgraduate qualification in cancer care and at least five years' post-qualification experience and training in cancer care. As well as experience...

  • Head of Project Delivery

    1 week ago

    Aberdeen, Aberdeen City, United Kingdom oilandgas Full time

    Key ResponsibilitiesWe are seeking a Head of Project Delivery to join our team in Aberdeen, Scotland. As a key member of our project controls team, you will be responsible for ensuring that new or updated global / BU procedures, process, guidelines, and templates are embedded and integrated into local documentation. The successful candidate will have...

  • Digital Marketing Apprentice

    6 months ago

    Aberdeen, United Kingdom QA Apprenticeships Full time

    **Employer description**: Our client designs and manufactures pipeline pig tracking and signalling equipment and pipeline data logging and communication systems. They primarily work in the oil and gas industry with a range of companies from Operators to Service Companies. Their head office is in Aberdeen and have a global presence with an office in Dubai and...

  • Head of Public Relations

    4 weeks ago

    aberdeen, United Kingdom Denholm Associates Full time

    Head of Public Relations Global Communications Agency (Aberdeen) Denholm Associates are proud to partner with a leading international communications agency based in Aberdeen. Our client is renowned for transforming brand perception and driving business success through impactful storytelling and communications. They have built lasting relationships with...

  • Head of Public Relations

    4 weeks ago

    Aberdeen, United Kingdom Denholm Associates Full time

    Head of Public RelationsGlobal Communications Agency (Aberdeen)Denholm Associates are proud to partner with a leading international communications agency based in Aberdeen. Our client is renowned for transforming brand perception and driving business success through impactful storytelling and communications. They have built lasting relationships with...

  • Head of Public Relations

    1 month ago

    Aberdeen, United Kingdom Denholm Associates Full time

    Head of Public RelationsGlobal Communications Agency (Aberdeen)Denholm Associates are proud to partner with a leading international communications agency based in Aberdeen. Our client is renowned for transforming brand perception and driving business success through impactful storytelling and communications. They have built lasting relationships with...

  • Head of Brand and Digital Leadership

    4 weeks ago

    Aberdeen, Aberdeen City, United Kingdom Standard Chartered Full time

    About our Financial Market Operations TeamWe're looking for a talented individual to lead our Financial Services Solutions team as a conduit between Front Office and Operations in client on-boarding and service delivery maintenance. This role is a great opportunity to develop and implement strategies to meet evolving client service demands.Key...

  • Head of Public Relations

    4 weeks ago

    Aberdeen, United Kingdom Denholm Associates Full time

    Job Description Head of Public Relations Global Communications Agency (Aberdeen) Denholm Associates are proud to partner with a leading international communications agency based in Aberdeen. Our client is renowned for transforming brand perception and driving business success through impactful storytelling and communications. They have built lasting...

  • Head of Commercial

    6 months ago

    Aberdeen, United Kingdom CALA Homes Full time

    **About The Role**: Cala Homes North Ltd are looking to recruit a Head of Commercial to join their Commercial team. This senior role will lead and represent the Commercial team in the region with the responsibility for accurately projecting and managing costs for all feasibility projects and at all stages of individual projects. This will be a key...

  • Marketing Executive

    6 months ago

    Aberdeen, United Kingdom O.C.S. Full time

    About The Role*** **Purpose of the role** This is an all encompassing role which requires a self-motivated person who can take a hands on approach to all tasks showing an ability to prioritise a diverse workload. **Main Duties** 1. Prepare and execute a Marketing Strategy for the centres across all channels (including events, PR, digital, advertising,...

  • Digital and Social Marketing Lead

    6 months ago

    Aberdeen, United Kingdom SPACE SOLUTIONS (SCOTLAND) LTD Full time

    Founded in 1997, we’ve spent the last 25 years building a reputation for excellence in delivery as one of the UK’s leading workplace consultancy and fit-out companies. Our clients come in all sizes from a broad range of sectors. Together, we push the boundaries of space and experience. We're a vibrant and creative team dedicated to unlocking workplace...