Head of Marketing

4 months ago

Aberdeen, United Kingdom Petrolink International Full time

**Department**:
Sales and Marketing

**Location**:
Aberdeen, UK

Petrolink is a global leader in providing real-time data management and analytics solutions for the energy sector.

We are looking for a Head of Marketing to join our team. The role is responsible for the delivery of the company’s commercial strategy. This will involve marketing, sales, partner and customer engagement to drive business growth and market share.

**Role Description**
- To support the CCO to develop and implement sales and marketing strategies, plans, forecasts and KPIs to achieve corporate revenue objectives.
- To maximise business opportunities and the company’s overall profitability, as part of the senior management team.
- To manage and develop the sales and marketing teams and instil a culture of continuous improvement.
- To support the sales, marketing and customer services functions within agreed budget.
- To support partnering relationships, including agencies and technical partners, to maximise their opportunity, agreeing targets and service level agreements.
- To be actively involved in the co-ordination of RFI/RFP, sales, pricing and drafting tender responses.

**Duties & Responsibilities**
**Sales, Marketing & Distribution Strategy**
- Support and evaluate market research and adjust marketing strategy to meet changing customer, market and competitive conditions.
- Monitor competitor products, sales and marketing activities.
- Recommend product positioning and pricing strategy to produce the highest possible long-term market share.
- Plan and oversee advertising and promotion activities and events, including print, online, electronic media, direct mail, sponsorship and conferences.
- Prepare sales reports showing sales volume, potential sales and areas of proposed client base expansion.
- Review and analyse sales performances against quotes and plans to determine effectiveness.

**Sales Execution**
- Provide support to the CCO to generate new sales leads via a multichannel approach, including but not limited to:

- Direct outbound sales
- Agencies
- Social presence
- Conferences and events
- Ensure that the collateral used to support sales channels is appropriate, up to date and available to sales staff.
- Review sales forecasting activities, set performance goals accordingly, measure the performance of sales efforts and take corrective actions.
- Ensure that existing customers are upsold all new features and services to maximise revenues.

**Partner & Customer Management**
- Agree annual targets, measure and evaluate performance on an ongoing basis, updating targets as necessary.
- Meet with Technical Partners and end-customers regularly to understand their individual needs and to identify customer-specific strategies and targets.
- Review performance to ensure that current strategies are meeting changing customer needs and wider market circumstances.
- Ensure that each customer is supported in a manner that best fits their needs.
- To ensure that each customer is utilising systems optimally and that they are using insights and data to improve their figures on an ongoing basis.
- Responsible to ensure that customers are retained and well managed.

**Staff Management**
- Responsible for the Sales and Marketing team.
- Develop a highly skilled and motivated team of professionals.
- Train and provide ongoing Continuing Professional Development (CPD) for staff to maximise their performance.
- Set clear KPIs and goals for staff.
- Assess staff on an ongoing basis and deal with under-performance quickly and effectively in the correct manner.

**Skills**
- A strong, proven commercial background and profit focus.
- Proven ability to plan and implement organisational strategies and operational objectives.
- Significant senior management and leadership experience.
- Demonstrable experience of managing operational performance within financial budgets.
- An ability to create and maintain a software distribution channel.
- Proven ability to attract new sales and retain existing customers.
- Strong experience of creating and developing business opportunities, including internationally.
- A strong track record of building and managing partner relationships.
- A strong track record of human resource management and staff development.
- An ability to create and maintain a software distribution channel.
- Demonstrable and exceptional skills in the following areas:

- Leadership and man management
- Interpersonal relations
- Strategic planning and implementation
- Sales and negotiation
- Business development
- Commercial financial analysis
- Problem solving, creative thinking and decision making, including the ability to make challenging decisions.
- Presentation and communication, both written and verbal.

**Qualifications**
- Educated to degree level with subsequent relevant professional qualification(s).
- Strong knowledge and experience of:

- Energy sector (in particular NOC and IOC).
- Commercial software and technology.
- Digi

  • Head of Marketing

    3 months ago

    Aberdeen, United Kingdom P&J Live Full time

    **ROLE**: Head of Marketing **LOCATION**:Aberdeen **LINE MANAGER**: Managing Director **RESPONSIBLE FOR**: Marketing Manager and Digital Marketing Executive **PURPOSE OF THE ROLE WITHIN THE ORGANISATION**: P&J Live is operated and managed by ASM Global, the largest venue operator in the world, which leverages the experience of managing and operating...

  • Marketing Coordinator

    3 months ago

    Aberdeen, United Kingdom SPACE SOLUTIONS (SCOTLAND) ABERDEEN LTD Full time

    Founded in 1997, we’ve spent the last 25 years building a reputation for excellence in delivery as one of the UK’s leading workplace consultancy and fit-out companies. Our clients come in all sizes from a broad range of sectors. Together, we push the boundaries of space and experience. We're a vibrant and creative team dedicated to unlocking workplace...

  • Content Marketing Specialist

    3 days ago

    Aberdeen, Aberdeen City, United Kingdom 2tall Full time

    About the RoleWe're seeking a talented and passionate Content Marketing Specialist to join our rapidly growing online business, 2tall, selling tall clothing all over the world from our warehouse in Aberdeen.As part of our Marketing team, you will plan and create engaging digital content for our content strategy, telling our brand story across various...

  • Content Marketing Specialist

    3 days ago

    Aberdeen, Aberdeen City, United Kingdom 2tall Full time

    About the RoleWe're seeking a talented and passionate Content Marketing Specialist to join our rapidly growing online business, 2tall, selling tall clothing all over the world from our warehouse in Aberdeen.As part of our Marketing team, you will plan and create engaging digital content for our content strategy, telling our brand story across various...

  • Digital Marketing Coordinator

    3 months ago

    Aberdeen, United Kingdom Sport Aberdeen Full time

    Using our range of platforms, our Digital Marketing Coordinator will help us connect with our customers and prospects and grow and develop our digital presence. We are looking for a collaborative team player with a passion for digital marketing, along with the ability to create engaging short-form videos. If this sounds like the role for you, then we would...

  • Head of Content

    3 months ago

    Aberdeen, United Kingdom Fifth Ring Full time

    Let’s go on a journey. Head of Content Menu Where we are The fun stuff. Want to talk to us? We’re hiring! We need people like you, Head of Content Head of Content Fifth Ring is a worldwide agency that creates one thing. Change. We change buying behaviours. We change brand perception and performance. We...

  • Marketing Campaign Lead

    4 days ago

    Aberdeen, United Kingdom Astute People Full time

    Astute's Renewables team is partnering with a dynamic FTSE250 renewable energy provider, committed to professional development and sustainability to recruit for a Marketing Campaign Lead for their facility in Norwich or Aberdeen. The Marketing Campaign Lead comes with a salary of up to £58,000. They will be a key member of the central commercial team...

  • Head of PR

    3 months ago

    Aberdeen, United Kingdom Fifth Ring Full time

    Let’s go on a journey. Head of PR Menu Where we are The fun stuff. Want to talk to us? We’re hiring! We need people like you, Head of PR Head of PR Fifth Ring is a worldwide B2B agency working across brand and demand. We help our B2B clients to own the space they’re in, reaching target audiences with...

  • Centre Head

    3 months ago

    Aberdeen, United Kingdom Maggie's Full time

    Centre Head - Aberdeen We are looking for an enthusiastic and highly motivated Centre Head to join our team at our Aberdeen centre. You will be a healthcare professional, educated to degree level, with a postgraduate qualification in cancer care and at least five years' post-qualification experience and training in cancer care. As well as experience of...

  • Marketing Campaign Lead

    2 days ago

    Aberdeen, United Kingdom Astute People Full time

    Astute's Renewables team is partnering with a dynamic FTSE250 renewable energy provider, committed to professional development and sustainability to recruit for a Marketing Campaign Lead for their facility in Norwich or Aberdeen.The Marketing Campaign Lead comes with a salary of up to 58,000. They will be a key member of the central commercial team and part...

  • Marketing, Communications and PR Lead

    4 days ago

    Aberdeen, United Kingdom Astute People Full time €58,000

    Astute's Renewables team is partnering with a dynamic FTSE250 renewable energy provider, committed to professional development and sustainability to recruit for a Marketing Campaign Lead for their facility in Norwich or Aberdeen. The Marketing Campaign Lead comes with a salary of up to £58,000. They will be a key member of the central commercial team and...

  • Marketing Campaign Lead

    4 days ago

    Aberdeen, United Kingdom Astute People Full time €58,000

    Astute's Renewables team is partnering with a dynamic FTSE250 renewable energy provider, committed to professional development and sustainability to recruit for a Marketing Campaign Lead for their facility in Norwich or Aberdeen. The Marketing Campaign Lead comes with a salary of up to £58,000. They will be a key member of the central commercial team and...

  • Junior Marketing Assistant

    3 months ago

    Aberdeen, United Kingdom McCalls Highlandwear Full time

    **About McCalls** McCalls is a leading Highlandwear specialist for both Hire and Retail Sales, with 7 branches throughout Scotland. We have built our brand and excellent reputation by delivering top-quality service and Highlandwear at affordable prices. For over 135 years we have looked after grooms and helped proud Scots look their best for their special...

  • Head of Sales

    1 month ago

    Aberdeen, United Kingdom Station Hotel Aberdeen Full time

    As our Cluster Sales Manager, you'll be the face of our hotels, driving revenue and market share across our four hotels, meeting, connecting and building relationships. Market our hotels and the wider regional group to local clients, focusing on corporate customers, meetings, groups, and relevant agents. New Business: Seek out new revenue...

  • Head of Sales

    1 month ago

    Aberdeen, United Kingdom Station Hotel Aberdeen Full time

    As our Cluster Sales Manager, you'll be the face of our hotels, driving revenue and market share across our four hotels, meeting, connecting and building relationships. Market our hotels and the wider regional group to local clients, focusing on corporate customers, meetings, groups, and relevant agents. New Business: Seek out new revenue...

  • Head of Hseq

    3 months ago

    Aberdeen, United Kingdom James Fisher and Sons plc Full time

    **About the Role**: **Head of HSEQS** **Location is flexible: Aberdeen or Glasgow** **Permanent** **Who we are** JFD is the world leading underwater capability provider, serving the commercial and defence markets with innovative diving, submarine and hyperbaric rescue, technical solutions and services. Operating worldwide, the company is the world’s...

  • Marketing Campaign Strategist

    4 days ago

    Aberdeen, United Kingdom Astute People Full time

    About the RoleAstute People is partnering with a leading renewable energy provider to recruit a Marketing Campaign Lead for their commercial team. This role will involve delivering global campaigns to achieve strategic goals and maximize marketing ROI.Key ResponsibilitiesDefine the framework and portfolio structure for integrated business line campaign...

  • Marketing Campaign Strategist

    4 days ago

    Aberdeen, United Kingdom Astute People Full time

    About the RoleAstute People is partnering with a leading renewable energy provider to recruit a Marketing Campaign Lead for their commercial team. This role will involve delivering global campaigns to achieve strategic goals and maximize marketing ROI.Key ResponsibilitiesDefine the framework and portfolio structure for integrated business line campaign...

  • Digital Marketing Apprentice

    3 months ago

    Aberdeen, United Kingdom QA Apprenticeships Full time

    **Employer description**: Our client designs and manufactures pipeline pig tracking and signalling equipment and pipeline data logging and communication systems. They primarily work in the oil and gas industry with a range of companies from Operators to Service Companies. Their head office is in Aberdeen and have a global presence with an office in Dubai and...

  • Centre Head

    3 months ago

    Aberdeen, United Kingdom NHS Scotland Full time

    **Centre Head - Aberdeen**: We are looking for an enthusiastic and highly motivated Centre Head to join our team at our Aberdeen centre. You will be a healthcare professional, educated to degree level, with a postgraduate qualification in cancer care and at least five years' post-qualification experience and training in cancer care. As well as experience...