Go-to-market Coordinator

3 days ago


Edinburgh, United Kingdom NatWest Group Full time

Our people work differently depending on their jobs and needs. From home working to job sharing, visit the remote and flexible working page on our website to find out more.

This role is based in the United Kingdom and as such all normal working days must be carried out in the United Kingdom.

Join us as a Go-to-Market Coordinator
- This is an opportunity for a driven Go-to-Market Coordinator to take on an exciting new career challenge
- You'll contribute to the go-to-market activities to deliver marketing and segment plans, and assist in end-to-end delivery of our customer 'Always On' communication journeys
- It’s a chance to have a tangible effect on our function, put your existing skills to the test and advance your career

**What you'll do**:
You'll contribute to go-to-market customer triggered cross channel communication delivery, process, tools, capabilities, timelines, budgets, performance measurement, and trigger optimisation, as well as contributing to the effective go to market delivery for assigned customer journeys, aligning and coordinating all marketing specialists and channel mix.

You’ll also:

- Input into customer journey and trigger briefs and necessary requirements for specialist briefings, including channel plans
- Develop excellent working relationships with all relevant SMEs, Data, Product, Channel and Marketing specialist teams to deliver the trigger journeys
- Contribute to the development of the communication that supports our key customer journeys
- Review current performance competitor analysis, new business intelligence and recommends updates for current or potential triggers
- Liaise with senior teams across multiple channels and help to translate data-led insights into specific go-to-market plans
- Be recognised as the Scrum Master, managing the planning and op rhythm for the scrum, leading daily stand up, and facilitating other Scrum events

**The skills you'll need**:
To take on this role, you'll need knowledge and experience of delivering marketing, brand and segment plans.

You’ll also need:

- Excellent communication and presentation skills
- Strong data and analytical skills
- Strong interpersonal skills, with a can-do attitude
- Effective collaboration and cross-functional coordination
- To be proactive, and customer and service-minded and a strong team player



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