Head of Social Media and Marketing

2 days ago


Norwich, United Kingdom Black Swan Care Group Full time

At Black Swan Care Group, we are looking for a Head of Marketing and Social Media who will look after all of our Care Homes and Head Office, Marketing and Social Media needs. Salary will depend on experience.

**Purpose of the role**:
Combines marketing and social media management skills to architect and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.

**Head of Social Media Marketing Job Duties**:

- Create marketing and social media campaigns and strategies, including budget planning, content ideation.
- Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management.
- Collects customer data and analyse interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns.
- Reports progress to the directors.
- Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.
- Researches and monitors activity of company competitors.
- Creates and distributes engaging written or graphic content in the form of newsletters, web page and blog content, or social media messages.
- Developing our brand identity in consultation with senior managers, executives, and partners.

**Skills and Qualifications**:

- Degree in Communications or Marketing or One to Two Years of Experience with Social Media Management
- Marketing Experience
- Content Creation
- Copywriting, Graphic Design, Web Design and Strategy,
- Data Collection and Analysis
- Technology Skills
- Strong Verbal and Written Communication Skills
- Attention to Detail
- Self-Motivated
- Creative Problem-Solving Skills
- Excellent understanding of regulations, professional standards, policies, procedures, and legislation.

**Benefits**:

- Company events
- Discounted or free food
- Free parking
- On-site parking

Schedule:

- Day shift
- Monday to Friday
- Weekend availability

Ability to commute/relocate:

- Norwich: reliably commute or plan to relocate before starting work (required)

**Education**:

- A-Level or equivalent (preferred)

**Experience**:

- Social media marketing: 2 years (required)

Licence/Certification:

- Driving Licence (required)

Work authorisation:

- United Kingdom (required)

Willingness to travel:

- 25% (required)

Work Location: In person


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