Marketing Executive

1 month ago

Pride Park, United Kingdom Rayburn Tours Ltd Full time

**Marketing Executive**

**Salary**: £23k - £28k DOE
**Hours**: Full time - 37.5 hours per week
**Base**: Option for hybrid-working with a minimum of 3 days per week at our Head Office in Derby - DE24 8HR
**The Role**
If you’re an enthusiastic individual with a strong desire to be a successful marketer with a focus on digital content and strategies, then this could be the opportunity for you We’re a vibrant and forward-thinking company who are passionate about creatingopportunities for young people to embark on UK based and international educational, concert, ski and sport tours.

As a Marketing Executive you’ll play a significant role in our busy in-house marketing team who, together, have combined responsibility for marketing the travel experiences of our 3 brands; Rayburn Tours, Venture Abroad and Sports Tours Ltd.
You’ll be involved in all aspects of our work, from concept through to creation. This role will provide you with the opportunity to get your marketing hands 'dirty’ and develop your skills in a fast paced, challenging, and fun environment.
**Key duties include**:

- Play a hands-on role in creating and improving content on all 3 of our company websites.
- Assist in building and maintaining our social media presence for all 3 arms of the business.
- Write and adapt engaging copy for a range of media both online and offline.
- Writing short and snappy headlines for use in social media campaigns and on our websites.
- Work on briefs written by others throughout the company, as well as develop your own ideas and initiatives.
- Plan, execute, and measure a/b testing techniques on websites and in e-marketing.
- Collaborate with the marketing team to create landing pages and optimize user experience.
- Brainstorm and contribute creative ideas to improve the outcome of campaigns and positively influence departmental enquiry targets.
- Help develop and execute a multi-channel content strategy and schedule for three brands.
- Play an active role in the measurement and reporting of marketing performance.
- Identify trends and insights. Optimize content accordingly.
- Continually develop our brand voice and ensure that all content remains consistent to this.
- Attend both in person and online conferences and exhibitions.
**Requirements**:
**Key skills and experience**:

- A marketing qualification and/or a minimum of 2 years’ experience of working in a marketing role.
- Experience of using and analysing data within Google Analytics.
- Creative and imaginative.
- Innovative with the confidence and ability to present fresh ideas.
- Skilled in writing engaging, clear, concise and grammatically correct copy.
- An exceptional eye for detail.
- Ability to manage time and co-ordinate priorities effectively.
- Strong interpersonal, written and oral communication skills.

**Beneficial skills and experience**:

- Previous experience of working within the travel industry
- Previous experience of copywriting and proof-reading marketing content
- An interest in travel

**Benefits**:

- A basic salary of £23,000 - £28,000 (dependent upon experience)
- A bonus scheme
- 24 days holiday per year (increasing with length of service to a maximum of 27 days) in addition to all public holidays
- Contributory pension scheme
- Cycle to Work scheme
- Flexible hybrid working Programme

**How to apply**
**Feeling excited about the role and want to apply? We can’t wait to hear from you**
**Please send us your CV with a great covering letter introducing yourself and detailing**:

- Your current role and salary
- Where you saw this vacancy advertised

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