Head of Marketing

4 weeks ago

Trafford Park, United Kingdom Morson Talent Full time
Morson has partnered with a rapidly growing tech company set to undergo significant positive changes within their marketing function. With a new reporting structure and a strong focus on brand development and website enhancement, this is an incredibly exciting time to join the business.
About the Role:
Strategy: Develop and implement the overarching marketing, communications, and positioning strategy, aligned with company goals and objectives, to achieve our ambitious sales and revenue targets.
Brand: Shape our brand identity and messaging, ensuring its consistent application across all channels to secure a distinctive position in our industry.
Digital: Oversee digital marketing initiatives, including website management, SEO/SEM, email marketing, social media, and content marketing.
Content: Produce exceptional content to attract and nurture leads from specific target segments and existing customers throughout the entire buying cycle.
Campaign Management: Plan and execute integrated marketing campaigns across multiple channels to promote product launches, events, and other campaign themes. Monitor campaign performance, analyse results, and optimise strategies for maximum effectiveness, aiming to generate high-quality inbound leads for our Commercial team to exceed our Customer Bookings targets.
Analytics: Refine our marketing metrics tracking to optimise lead generation performance.
Market & Customer Focused Collaboration: Spend time regularly with our customers and the market to understand their challenges, trends, the competitive landscape, and customer needs through working groups, feedback sessions, and surveys. Act on customer feedback to inform marketing strategies and product positioning.
Go To Market: Develop an effective go-to-market process for the successful launch of new products and services.
Press Relations: Develop and maintain relationships with industry influencers, media outlets, and key stakeholders. Manage PR initiatives, including press releases, media interviews, and speaking engagements to enhance brand visibility and credibility.
About You:
- A background in Tech/SaaS is essential for this role.
- Experience across the full marketing mix is required.
- While initially a standalone role, it will develop into a leadership position, so an interest in people management is necessary.
- Experience in implementing Account-Based Marketing Programmes in a digital environment is essential.
- Previous project management experience of a new website build from start to finish.
- Experience in website management, integrations, site performance, and content development.
- SEO experience, including on-page and off-page optimisation.
Operating remotely, you will be expected to travel to the UK Headquarters once a month. If you're looking for a new opportunity with a market leader, this could be the role for you

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