B2b Content Marketing Manager

3 weeks ago

London, United Kingdom Pearson Full time

**Content Marketing Manager (Recruit)**

**Our Company**

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose - to help everyone achieve their potential through learning. Wedo that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company.

This is an exciting time to join Pearson Workforce Skills, our objective is that in five years, Pearson will be one of the major players in the workforce development market, reaching tens of millions of enterprize and individual learners globally, generatingmore than £1bn in revenue and continue to grow. The Workforce Skills (WFS) business division will be the driving force in realizing this ambition.

Our team: Workforce Skills - We provide upskilling and reskilling that ensures people can thrive in a digital, automated future. We are the newest division at Pearson with ambitious and exciting plans for growth.

**Your career opportunity**
- Content Marketing Manager (B2B)
- Remote based, with occasional travel to our offices
- 37.5 hours full-time
- Reporting to: Senior Growth Marketing Manager

To help us achieve our goals, we are seeking a Content Marketing Manager to produce B2B content for our suite of Recruitment solutions, including our TalentLens Psychometric assessment products and new employability products. This role reports to the SeniorGrowth Marketing Manager and takes a data-driven approach to create compelling content that supports all stages of the sales cycle-from top of the funnel inbound content to bottom of the funnel sales enablement pieces.

Your role will involve understanding the needs and challenges of our target audiences, which includes HR, Recruiting, and Talent Management professionals. You will produce content that speaks to the challenges of this audience and showcases the value ofour Recruit solutions in addressing those challenges, with the objective of creating leads from gated content, nurturing those leads with further additional compelling content and turning them into qualified leads that marketing can pass onto sales.

You’ll work closely with the growth marketing team, product marketing, and internal experts to create content that drives awareness, engagement, and conversions.

**Your key Accountabilities**
- Strategize and manage the content schedule and production for our digital credentialing solutions to draw in new audiences and lead them successfully through the marketing funnel
- Research, write, edit, and publish original content, including blog posts, white papers, case studies, infographics, guides, podcasts, videos and content tools that support all stages of the funnel, including awareness, consideration, decision and retention
- Coordinate with other team members to produce regular webinars targeted at our ICPs
- Align with the overall SEO and keyword mapping strategy and develop content that’s both helpful to readers and optimized to rank in search engines
- Stay on top of industry news and competitive developments to bring fresh content ideas to the table
- Work closely with designers, social media, and PR team members to execute cohesive content marketing campaigns and ensure timely delivery of content across channels
- Publish blog posts, white papers, infographics, videos and other content to the website
- Monitor content performance and report on content analysis, metrics, and KPIs

**To be successful in this role, you'll ideally have extensive experience in**:

- Substantial experience developing content for B2B SaaS marketing campaigns, preferably in the Human Resources / Talent Management / Recruitment space
- Identifying and using market/customer insights to form content topics and ideas that resonate with the audience
- Copywriting, editing, and proofreading original content
- Writing and optimizing content for SEO
- Knowledge of SEO best practices for publishing content (image optimization, linking, meta description writing, etc)
- Using data to guide decisions
- Project management within tools like Wrike and Smartsheet
- Using content management and marketing automation tools like Hubspot and Uberflip
- Understanding best practices for turning content into visually engaging, on brand design formats with support of our design team
- Experience briefing and managing external agencies or freelancers to assist with the production of content assets
- Experience writing for tech or SaaS companies a plus

**Who you are**:

- A creative content marketer that can turn research, trends, and data into compelling case studies, white papers, blog posts, videos, and more
- An agile team player who is energized by a fast-paced environment
- An amazing copywriter and top-notch proofreader
- A no-job-too-big, no-job-too-small teammate
- A hyper-organized person who keeps a close eye on the details
- A self-starter who is eager to take on new projects and run with them

**Job**: MARKETING

**Organization**: Workforce Skills

**Schedule**: FULL_TIME

**Req ID**: 9462

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