Marketing Manager
3 weeks ago
Job Description Senior Marketing Manager – B2B Financial Publishing – Global Brand - London
to £65k Basic + Bonus & Superb Benefits
Hybrid - c1-2 days per week in the London office (or more if you want to), the rest remote.
This is an exciting opportunity to join an exciting global B2B financial publishing brand as a Senior Marketing Manager. You'll join a growing team and business, and have responsibility for delivering marketing campaigns for their portfolio of financial news and data subscription products.
Working with the Head of Marketing, you’ll have responsibility for planning and managing multiple campaigns across earned, owned and paid digital channels that strengthen brand credibility, increase visibility and drive demand for their news and research products.
Requirements:
~5 years + B2B marketing experience, ideally with experience in financial / professional services news, information or research products
~ Strong understanding of best practices in B2B lead generation across the full range of digital channels
~ Strong experience using marketing tools (e.g. Marketo, Pardot, SalesForce, Sprinklr, Stripo, Canva)
~ Significant experience in social media marketing
~ Experience in managing and activating paid campaigns (social and search)
~ Experience and knowledge in SEO best practice
~ Experience working with sales teams
~ Experience working in Analytics tools (e.g. Google Analytics)
~ IT Literate; MS office, advanced Excel, required
~ Excellent communication skills both written and verbal
Main Responsibilities:
Devise, execute and deliver effective marketing campaigns for their international portfolio of subscription based news and information products
Improve quality and consistency in how to approach subscription acquisition marketing
Deliver high-quality brand and campaign assets, working with in-house and with external designers
Prepare, schedule, manage and optimise organic and paid social media (mainly LinkedIn) activity
Prepare, build and schedule the delivery of email campaigns with a focus on high-quality, relevant content and effective audience targeting and segmentation
Manage internal display advertising across assets for campaigns
Produce high quality, customisable email templates using Marketo and Stripo to improve turnaround times and overall efficiency
Support the build, maintenance and optimisation of landing pages
Collaborate with key stakeholder groups including Sales, Product Directors, Researchers, and the wider Marketing Team
This role would suit someone looking to propel their career in B2B marketing and gain valuable marketing experience within a global and fast-paced financial publishing brand, with superb opportunities for progressing your career.
Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days, you may assume your application on this occasion has not been successful. Please keep an eye on our website for future positions that may be of interest.
Key words: marketing, marketing manager, publishing, research, news, subscriptions, acquisitions, growth, renewals, retentions, b2b, financial, campaign, channel, media, analytics, strategy, email, social media, digital, online, permanent, London, UK.
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