Content Marketing Assistant

3 weeks ago


Mayfair, United Kingdom Legal Market Solutions Full time

Senior Content Marketer

Reporting to the Head of Growth Marketing team, this role works alongside our Product, Marketing and Legal Network and CRM teams. You will be a strategic partner in shaping the content and communication strategy, from helping to define our positioning to creating the highest impact messaging. This role will be responsible for the content strategy for our online & off-line touch points, creating a content strategy that drives organic traffic, grows organic revenue and builds our reputation as experts in the field of Legal Tech Solutions. Take responsibility for strategy and execution to build a strong international brand.

You’ll have developed your content production skills long ago - before moving into a more strategic role. So you’ll have the kind of mind that can connect the creative dots, and the complex problem-solving skills to “crack the brief.” From crystal-clear messaging on the website, beating the competition with compelling copy, to structuring an informative eBook or brilliant social media storytelling, who can do it all or lead a team to get it.

**The Role**
- Develop and execute editorial calendar and integrated multi-channel campaigns to attract and engage target customer segments, drive website traffic, and continuously refine the demand generation strategy
- Analyze and define audience and business needs through gathering feedback from the market, prospects, and customers to build content strategies that address buyer persona pain points, needs and buying criteria
- Develop testing strategy across copy, channels and creative to improve engagement, SEO, campaign performance, and conversion continuously
- Leverage analytics to inform wider content strategy and incorporate insights into quarterly content planning
- Ensure content is completed on time and ensuring quality control (copy editing, regionalisation, taxonomy, brand checklists, translation and QA)
- Work closely with Editors of Blog and freelancers to ensure quality content and deliver best experience
- Be hands-on and able to generate content yourself, as well as being able to brief, delegate, and correct content you’ll delegate
- Diversify contents for webpages, blog and social media; Create a roadmap of creative testing and content optimisation per channel
- Set guidelines for the editorial tone, style, and voice of all content, as well as create governance documents for clients where appropriate.
- Optimize our SEO, SEA and social copy in collaboration with our growth marketers
- Support the launch of new channels (e.g., direct mail, lead generation, native etc)
- Support UX copywriting and landing page creation
- Produce ongoing content performance reporting

**Requirements**:

- 4 years of experience in content marketing, product marketing, professional writing/editing. Experience legal-tech products is an advantage
- You have strong communication and storytelling skills (a passion to tell stories that change the way people think about Legal tech)
- Creative thinker with a goal and data driven orientation.
- Great written and verbal communication skills in English.
- Flexibility to work remotely/Hybride

So if this role seems like something for you, go ahead and apply

**Salary**: From £17,830.27 per year

**Benefits**:

- Company pension
- Flexitime
- Housing allowance
- Referral programme
- Sick pay
- Unlimited paid holidays

Schedule:

- Flexitime
- Monday to Friday

Supplemental pay types:

- Bonus scheme
- Commission pay
- Performance bonus
- Tips
- Yearly bonus

Ability to commute/relocate:

- Mayfair: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

Work Location: Hybrid remote in Mayfair



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