Senior Digital Operations Executive

3 months ago

Preston, United Kingdom Farmers Guardian Ltd Full time

**Role: Senior Digital Operations Executive**

**Reporting to: Head of Digital Operations**

**Location: Preston, UK. Hybrid working in place, minimum 2 days per week in the office**

**Hours: 35 hours per week**

**The Role**:
We have an exciting opportunity for a Senior Digital Operations Executive to join our business. You will be responsible for ensuring the smooth and efficient operations of the Group's websites, customer facing platforms and tools. Working with all teams across the organisation, this role requires someone who can bring together strong digital skills, operational excellence, and the ability to manage internal stakeholders and third-party suppliers.

**Key Duties & Responsibilities:
**Team and Budget and Revenue Management**
- Support the management of the budget for all Marketing Tech platforms and tools.
- Support the Digital Operations Admin and Digital Operations Executive.
- Responsible for all new staff training ensuring they know how to use core Martech.
- Work with the SEO and Paid Media Manager to ensure the technical set up on all customer web platforms are SEO friendly (speed, UX, URL structure, tagging and tracking)

**Platform Management**
- System expert for our CMS & CRM and the day-to-day management of websites.
- Solve or delegate all support requests.
- Template set up and content hub builds with KREATIO guidance.
- Support the roll out new marketing platforms and other Martech including automation flows and end to end reporting with the team.
- Support the scoping, planning, and pricing of new digital commercial and marketing projects.
- Support the project management and resource allocation for all digital build elements of campaigns (Farming Can, Farm24, this is Ag, Beat the Parasites - over 40 big projects annually).

**Reporting and Analysing**
- Define and lead the analytics set up for all digital brands and for all new projects. Working with teams to ensure that we have consistent tracking across all campaigns.
- Troubleshoot and debug analytics implementation.
- Work across marketing and content to support both teams with analytics tracking
- Generate reports and providing insights and recommendations based on data
- Identify successes, setting and measuring KPIs, and identifying key insights to help shape the campaign strategy.
- Monitoring and reporting on social media campaigns across a range of platforms, researching and developing ways to enhance social media campaigns.

**Project Management**
- Report/manage project performance with notes on internal delivery.
- Manage the scoping of digital projects, understanding creative concepts and creating accurate documentation, including creative design briefs, sitemaps, and user flows.
- Supporting the production and upkeep of PM tools and documentation in support of digital projects

**Channel Marketing**
- Create and deploy with Marketing Manager a clear and consistent digital tracking strategy for all online customers.

**About You**:

- _Bachelor’s degree in marketing, Communications, or related field and a professional qualification_
- _5+ years’ experience in a similar role, with significant B2B digital marketing experience with an impressive performance record_
- _Digital enthusiast - loves technology and how it enables teams to be successful._
- _Ability to analyse campaign performance and report on successes._
- _Highly organised and able to establish priorities when working with multiple projects._
- _Ability to work effectively under pressure and meet deadlines._
- _Strong problem solving and analytical skills._
- _Excellent interpersonal skills, a team player with a collaborative approach_
- _Ability to work effectively, both independently and in a cross-functional team._

**_Proven history in_**
- _Experience managing and optimising a high traffic website._
- _Highly digitally literate; able to pick up new systems quickly._
- _Experience of working on a range of content management systems_
- _Ability to understand and edit HTML._
- _Experienced in working with developers: reporting bugs, troubleshooting, and writing user stories._
- _Highly attentive to detail and experienced in managing QA processes; able to test new web features quickly and effectively._

**We offer an excellent package including**:

- 25 days holiday increasing to 27 after two years (pro rata’d)
- An extra day off on your birthday
- Matched pension contribution up to 6%
- Employee assistance programme
- Employee Discount site
- Long service awards and Employee of the Month Awards
- Ongoing training. Throughout your career at Agriconnect you will receive continued career development support from our management team
- Exceptional career progression. We are ever-evolving, if you work hard and do well - with our help and support there are no limits to your speed of progres

**About us**

Agriconnect is the largest multi-platform agricultural information business in the UK. Our brands reach deeply into all the major agricultural

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