Associate Director, Engagement Strategy

6 months ago

London, United Kingdom Digitas Health Full time

**Company Description**
Digitas Health London is the People-Powered Health agency: we exist to improve the experience of healthcare through connected engagement. We do this by relentlessly championing the needs of real people, designing for the behaviours we want to change and helping healthcare evolve to meet the needs of the future.

We are a generous, idealistic, straight-talking collection of creatives, strategists, analysts, social media experts, PMs, and client service leads. We work together to help people-centric health brands deliver new business value through new customer experiences. Whether delivering creative campaigns, connected content programmes, mobile apps, digital services, or social communities, we use digital and emerging technologies to help healthcare brands build loyalty, break habits, connect care ecosystems, and disrupt traditional markets.

As Associate Director, Engagement Strategy, you will work as both lead strategist and hands-on strategist within cross-disciplinary strategy teams. In your role you will focus primarily on omnichannel and digital strategy projects but you will have opportunity to flex across to brand strategy, creative strategy and product strategy as opportunities arise. Around 80% of your time will be spent working with existing and potential clients. The rest will be flexible, depending on your own skills and passions, but would include a mix of new business pitches, contributing to the agency’s strategic offer, workshop facilitation and mentoring other strategists depending on agency needs.

**Core responsibilities include**:
**Strategy development & strategic leadership**
- Understand brand and scientific strategy, and the role of audience engagement to drive growth in complex treatment landscapes
- Build omnichannel and digital strategies which help healthcare brands strengthen their relationships with people, guiding the strategic planning of channel and content strategies across connected journeys
- Create brand messaging frameworks, communication plans against the customer journey and write creative briefs that synthesise insights into the jobs to be done from a creative perspective
- Flex your strategic skills across client needs, supporting clear decision-making on how to deliver both audience value and business impact
- Simplify and synthesise complex human journeys into clear, actionable insights and strategic deliverables, ensuring that your recommendations are informed by research and data. In this role you will routinely deliver personas, treatment journeys, adoption ladders, and other blueprints and guides that help clients make business decisions based on action-oriented, human insights
- Leverage a range of strategic frameworks and planning tools to break down customer, communication, and channel strategies into actionable plans. Confidently create ecosystems, engagement journeys, user journeys, and comms plans to help brands create connected journeys for healthcare audiences
- Where necessary, dig deeper into owned channel and content strategies to ensure brand experiences deliver value and utility to patients, carers and HCPs
- Define the holistic omnichannel measurement strategies and KPIs and performance analytics for clients including test-and-learn/optimisation recommendations based on your strategy, expertise and past experience

**Client partnership & growth**
- Support new business initiatives and client pitches
- Plan and lead client workshops
- Drive organic growth with clients by identifying new opportunities, and partnering with CS and Strategy Team leaders to develop them
- Support scoping tasks for strategic functions

**Communication & collaboration**
- Act as the strategic lead across multiple cross-functional projects (Commercial, Communications, Brand, MedEd) for key accounts; on others, act as a member of the team and deliver omnichannel and/or digital strategies that support broader programme aims
- Collaborate effectively and build ideas with your team, whether within DH London or any of our sister agencies within Publicis Groupe
- Partner with the other strategic disciplines, product/service design, media and data experts to shape new experience strategies across web, mobile, AI, media and live experiential platforms
- Lead by example and promote high employee morale and engagement
- Understand how to delegate and mentor, and involve mid
- and junior-level strategy team members in your projects as a way to develop their skills and increase team capacity
- Partner with PM and CS teams to plan projects, and show strong time awareness and time management skills
- Act as a People Manager and a coach to more junior members of the strategy team - setting high standards and championing personal development, feedback and People Manager support

**Qualifications**
- You are an experienced healthcare engagement strategist, skilled at unpacking complex business challenges, discerning insights, and shaping omnichannel plans that

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