Associate Strategy Director

6 months ago

London, United Kingdom Langland Full time

**Company Description** Who we are**

Langland, a Publicis Health company, is the only health communications agency that thinks further across Clinical Trial Experience, Medical Strategy & Education, Public Relations & Policy, and Advertising, to create unique value with visionary clients.

**What we believe**

Health brings us together. In the diseases we suffer, the medicines we create, and the causes we champion, health shows us our collective humanity. When we break the barriers that divide us, when we think further, we can create healthier futures, together.

**A passion for craft**

Having expert thinking is only part of our story. To ensure excellence in everything we make, we have centred our disciplines around three essential crafts: science, strategy and creativity.

We are looking for an ambitious Associate Strategy Director to lead the strategic capability on one of Langland's largest, high profile accounts.

At Langland we Think Further, we synthesise evidence & experience from people, science, society and business to find a new perspective in everything we do. And we live by our 3 values - imagination, pushing the boundaries of creativity and originality; discipline, intellectual rigour and respect for the laws of science and togetherness, kindness and admiration for our fellow citizens.

As the Associate Strategy Director, you will be joining the Brand Strategy team that sits within the Advertising Discipline, focused on the art and science of inspirational brand building.

Key responsibilities:

- Build cross functional commercial, marketing, brand and creative strategies and weave a compelling strategic story that sells the work and keeps line of sight to growth
- Identify the client business problem and look for strategic answers to issues
- Lead the client process in developing annual brand plans and able to translate these in to action plans
- Manage complex creative and portfolio architecture across multiple audiences, objectives and stakeholders
- Integrate equity management tools and measures into strategic brand planning and can steer brand communications to drive equity
- Confidently challenge and improve client briefs
- Deliver excellence in all given briefing and brief writing situations across discipline, network and client teams
- Provide positive, useful strategic feedback to the creative team, ensuring the voice of the customer is at the heart of the work, whilst protecting the quality of the creative product
- Build, support and defend the best possible creative product through solid strategic argument
- Lead the creative validation and concept testing process without losing creative excellence, taking clients along on the creative journey
- Work well in partnership with scientific strategists, leveraging their insight and deep scientific understanding to build superior evidence based strategy, ensuring scientific insight is pulled through into commercial and creative strategy
- Construct customer journey tactical plans across multi-media
- Manage research and insight design, translating data into compelling insight with robust experience in both qual and quant methodologies
- Monitor client and competitor activity, keeping on top of market trends, M&A, new product launches etc.
- Lead presentation in large scale pitches, client meetings and workshops
- Construct, run and moderate workshops from large to small client teams, across all strategic situations - commercial, go-to-market, creative and communications
- Line manages and/or mentor others in the team

**Qualifications**
This is a senior role that would be suited to a Strategist with proven experience in healthcare and pharmaceuticals (essential).

You should have:

- Extensive experience building cross functional commercial, marketing, brand and creative strategies
- A deep love of the creative product and value the craft
- Excellent client engagement skills and leadership capability
- Confident in presenting and pitching to clients
- Highly proficient in constructing and leading workshops from large to small client teams, particularly brand and communications planning sessions
- Excellence in PowerPoint, and visualisation of concepts and data - can bring to life a compelling strategic story on screen
- Strong writing ability, and understanding of the value in accurate and well crafted PowerPoint presentations

**Additional Information** Langland** has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
- ** WORK YOUR WORLD** opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- ** “YOU” DAYS** - flexibility to take a day off for your well-being and self-care without prior notice and additional paid leave for volunteering and charity work of your choice.
- ** FAMILY FRIENDLY POLICIES** We provide 26 weeks of full pay for the following family milestones:

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