Head of Digital Marketing
2 weeks ago
**An amazing opportunity has arisen to become the Head of Digital Marketing for one of the UK’s most exciting and fastest growing retail businesses**
**Head of Digital Marketing - Flexi-Remote (Reading 3 Days per week) - £70,000 + Bonus - Retail**
Our client is entering an exciting phase of growth and is looking for a talented Head of Digital Marketing to help push the business forward They pride themselves on offering their customers the best value for money possible by keeping up with growing demandsand new trends. With offices based in Reading, you will be working part remotely with 2/3 days a week in the office for the time being.
This is your chance to shape a successful business and really make your mark
**Role and Responsibilities**:
- Lead your own talented Marketing team, reporting to the CCO and senior leadership teams
- Create an innovative Marketing strategy in order to hit key growth targets and adhere to overall strategic goals
- Manage customer acquisition, retention, and optimisation activities
- Report and improve upon on campaign effectiveness using data and analytics
- Oversee the marketing calendar to include activity such as product launches and partnerships
- Lead the Marketing team effectively - developing the team to grow with the company
- Support budget creation through accurate and regular reporting and forecasting (especially fixed CPA and variable marketing channel commercial models)
- Maintain relationships with external agencies to ensure maximum efficiency
- Suggest new and innovative ideas to boost growth
- Regular environmental and competitor analysis
**Key Skills and Experience**
- Extensive experience in a senior Marketing role (eCommerce or Retail is beneficial)
- Proven leadership experience, ideally in digital marketing
- Track record of helping a business grow and thrive through Marketing initiatives
- Digital Marketing pro with an analytical mindset (experience in Analytic software such as Google Analytics is vital)
- Proficient in Marketing technology (such as Google Ads)
- Creative flair
- Great communication skills to build effective working relationships with internal and external stakeholders
- Well-versed in CRM software and audience-led Marketing
- Excited to get stuck into all aspects of the business to grow the company and provide best-in-class customer service
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