Product Marketing and Content Specialist

6 months ago

Wallingford, United Kingdom Jonas Software Full time

Job Description:
Product Marketing and Content Specialist

The Gladstone Way - It's not WHAT we do, it's WHY we do it

At Gladstone we are all about progression and constantly challenging and developing ourselves as individuals, as a company and ultimately as an industry. Inspiring our industry to innovate and to maximise the part that technology can play in getting more people, more active, more often.

Constantly Challenging

We are the Thought Leader for the market. Challenging norms and perceptions to ensure we remain at and often define the cutting edge of technology within the industry. We pride ourselves on being innovative with our software and solutions to influence and drive the changing industry needs.

Win-Win

Our solutions and services focus on enabling our customers to achieve commercial success. By supporting our customers in growing revenues, reducing overheads and driving participation we will secure our status as a key strategic partner and ensure we remain an irreplaceable asset for their organisation.

Great People

This philosophy would not be possible without a team of great people. We champion Growth from Within, both for individuals to challenge themselves to grow, seize opportunities and develop further than they may have thought possible, whilst also investing in our awesome talent as the future leaders of our business and industry.

POSITION:
Are you a strategic and innovative product marketing professional who excels at evangelising products and captivating audiences? Do you possess a knack for creating narratives that deeply resonate with target customers? Are you genuinely driven by the challenge of answering, "How will people recognise that this product solves their problem?"

At Gladstone we are on the lookout for a seasoned Product Marketing and Content Specialist to join our small dynamic team. This pivotal role involves not only shaping product positioning and promotion but also crafting compelling content that speaks to our customers' needs and empowers our sales and support teams.

JOB RESPONSIBILITIES:
- Strategic Positioning: Utilise your strategic mindset to position our products effectively in the market. Understand our customers' buying behaviors and the competitive landscape to create impactful go-to-market strategies- Comprehensive Product Understanding: Collaborate closely with Product Owners to cultivate an in-depth knowledge of our strategic products. Translate this understanding into content that guides customers through their journey, from awareness to purchase and support- Empowering Content Creation: Craft insightful content that equips our sales and support channels with the tools they need for success. Create narratives that bridge the gap between our products' capabilities and customers' challenges- Cross-Functional Collaboration: Collaborate seamlessly with cross-functional teams, influencing them without formal authority. Represent the product's voice externally, aligning closely with the Marcom team and working alongside the Support team to identify self-service materials- Comprehensive Content Role: This is a role that encompasses both hands-on content creation and strategic content roadmap planning. Flexibly adapt content to various mediums, serving as a writer, designer, and medium specifier- Collaborative Liaison: Reporting directly to the CMO, this role work with the commercial functions to bridge technology and creativity. Work harmoniously with Product Owners and Sales to transform product and industry insights into captivating content and comprehensive GTM strategies.

JOB QUALIFICATIONS & SKILLS:
- Proven experience in product marketing, content creation, and crafting strategic narratives- Deep understanding of customer behavior, market trends, and competitive dynamics- Ability to work collaboratively and influence cross-functional teams effectively- Proficiency in wearing multiple hats, from content writing to strategic planning- Background in Health, Wellbeing, and Fitness industry preferred- Familiarity with product lifecycles and go-to-market strategies- Self-motivated, adaptable, and thrive in a fast-paced, collaborative environment- Competence with Salesforce and HubSpot (advantage)- Competence with Microsoft Office- A background in engineering or computer science (preferred)- A flair for creative design and knowledge of video editing tools (advantage)- Experience in Professional Writing or Creative Writing (a plus)- Critical thinking and problem-solving abilities, paired with a curious mindset.

Business Unit:
Gladstone Software

Scheduled Weekly Hours:
37.5

Number of Openings Available:
1

Worker Type:
Regular

Career Site:
More About Jonas Software:
Jonas Software is the leading provider of enterprise management software solutions to the Country and Golf Clubs, Foodservice, Construction, Fitness & Sports, Attractions, Salon & Spa, Education, Radiology/Laboratory Information Systems, and Product Licensing industries. Within these v

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