Digital Transformation

2 weeks ago


Newcastle upon Tyne, United Kingdom Parkdean Resorts Full time

Content Strategist
Parkdean Resorts are looking for a creative individual who is passionate about digital and ecommerce, specifically in content development.
Bringing a creative and focused mindset to the team, to challenge and help deliver wide ranging content development working collaboratively with our cross functional teams in the business. Supporting the Head of Ecommerce as we move to show the customer the amazing experiences that Parkdean offer allowing them to choose us as their holiday provider.

**Role & Responsibilities**:

- Planning, creating and managing content in line with the business and brand guidelines
- Using evidence, data and research to help define user needs and make content decisions
- Making sure appropriate content appears in the right place
- Championing user-centred design practices and advocating for accessible products and services
- Using analytical and problem-solving skills to help the team challenge assumptions and solve design problems
- Manage the end-to-end content process for Parkdean as a whole
- Set and implement content strategy in tangent with the SEO Senior Managers in order to sustain or increase profit and conversion
- Drive the implementation and development of content strategy and improvement
- Innovate new ways of working
- Monitor market trends in order to support internal growth and conversion performance

**Essential Skills & Experience**:

- 3-4 years' experience
- Demonstrable experience in Content / Copywriting / UX
- Strong content development skills
- SEO experience
- Confident working with data and in content management systems
- Project management
- Attention to detail
- Analytically minded
- Strong communication, organisation, and presentation skills
- Good negotiation skills
- Thrives working in a collaborative matrix team environment
- Able to manage a team of two



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