Content Marketing Lead

2 weeks ago


Newcastle Upon Tyne, United Kingdom Central Employment Agency (North East) Limited Full time

Central Employment are working partnership with a leading Digital Agency based in central Newcastle, a leading provider of digital solutions across UX/UI, transformation and workflow. They have a brand new role for a highly creative Content Marketing Lead,to working alongside an experienced team of Project Managers and Digital Designers, leading on their clients content campaigns and projects.

**Purpose of the Content Marketing Lead:

- **

Great content design makes digital products and services easy for people to understand and more enjoyable to use. It ensures the most relevant information is displayed in the right place, at the right time, in the right structure and in the best format.It can benefit anything from a single piece of content, through to a full end-to-end journey of a service. If you’re excited about the impact great content design can have and would like to be part of a fast paced creative environment

**Content Marketing Lead responsibility:

- **
- Stakeholder collaboration, working directly with clients to understand their requirements and objectives; working with internal production teams to support delivery of our projects.
- User-centred content design, producing high quality, user-focused digital content, layout and organisation.
- Information architecture design, structuring, and labelling content in an effective way, to help users find information relevant to them.
- Copy writing and content curation, writing and copy-editing to create clear, accessible and user-friendly content for web, mobile and digital systems.
- Content population, working with content management systems to structure, populate and publish content.
- Prototyping and concept generation, taking user research and analytics to inform content strategy and patterns.

**Essential Experience as a Content Marketing Lead:_**
- A thorough understanding of content design principles, and the ability to demonstrate how these are applied in practice.
- Creative mindset coupled with organisational discipline and an eye for detail.
- Copywriting and copy editing skills.
- Ability to work to tight deadlines on multiple projects in a fast-paced environment.
- Excellent communication skills and be comfortable presenting ideas to colleagues and clients.
- Ability to interpret client briefs and add value through innovative thinking.
- Experience working within brand, marketing, 'tone of voice’ and design system guidelines.
- Experience working within an agency or collaborative team.
- A positive and enthusiastic outlook.



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