Customer Marketing Executive
2 weeks ago
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home.
- Come have a seat at our table_.
Meaningful Work From Day One
In this role you will provide support to maximize value and commercial impact for our portfolio of brands with Customers. In addition you will be responsible for managing activations plans for a number of different On-Trade Customers.
You will be responsible for supporting the On-Trade team with execution of customer activation plans across different sub-channels including Managed, MPO, RTM and Independents. You will ensure that all activation plans address the brand portfolio consumer challenges and opportunities whilst exciting customers about Brown-Forman brands.
The role collaborates with many different functional teams across marketing, sales and demand planning to develop best in class executions that drive both brand and business objectives. You will be experienced in customer marketing and managing multiple projects at any given time will be key.
What You Can Expect:
Business Development- Contribute to the development and execution of customer activations with a wider cross-functional team by ensuring that customer specific requirements and best practice are considered.- With direction from the Senior Customer Marketing Manager, manage and develop activation strategies for B-F brands portfolio.- Working with the Senior Customer Marketing Manager and Sales team identify key customers to develop bespoke activation plans, which deliver against the B-F brand strategies, brand growth occasions and On Trade segmentation.- Develop POS tools which allow multiple accounts to be part of agreed brand platform programs by working with Brand and Sales teams. With support from the Senior Customer Marketing Manager and wider cross-functional sales team, deliver a long-term approach to partnering with key accounts for B-F brands.- Working in collaboration with the Customer Marketing Coordinator to ensure all POS requirements are developed and delivered for the Field Sales team programs throughout the annual planning cycle.- Contribute to the Customer Marketing inputs for the Business Monthly meetings. Provide commentary where required on business issues and challenges, related to your customer activation remit.- Understand consumer vision and brand proposition for each brand in the portfolio. Ensure that each brand’s proposition is brought to life through customer activation plans.- Using brand-developed distinctive assets and toolkits, work with agency partners to create customer activity briefs including design, POSM, sales promotion outlining requirements, timings and budgets. Ensuring that all outputs conform to legal and brand guidelines.- Support and build digital capabilities within the On Trade via delivery of engaging and compelling customer digital campaigns. Be responsible for evaluating these campaigns and making future recommendations.
Strategic Guidance- Understand and be aware of how your customer activation plans support the Sales team in the management of customer P&L’s as required to drive the B-F UK value agenda.- With support from the Senior Customer Marketing Manager, you are responsible for delivering key customer marketing plans to achieve annual volume and value targets. This should be achieved by the development and implementation of customer strategic activations, which address the brand portfolio /consumer challenges and opportunities.- Input into the situation analysis of customer, business issues and opportunities across the portfolio to inform the customer and channel activation strategies and plans to unlock volume and value growth.- Track customer marketing activations budgets, including raising PO’s and GRN and Customer Marketing budgets.- Pre & post evaluate customer activations to ensure that they deliver against agreed KPI’s, Critical Success Factors and ROI. Input activity insight and customer specific learnings into the development of annual cycle plans.
Business Partnering- Develop long-term key customer relationships with Customer. Buying and Marketing teams to ensure that brand activations are meeting customer strategies and challenges.- Ensure launch plans, activation compliance and all activity programs remain aligned to brand and channel activation strategies.- Seek buy-in and gain approval from Channel Marketing Manager and Department Heads on key projects.- Work with sales teams on the execution of activation plans for outlets. C
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