Paid Media Specialist

1 week ago


Cardiff, United Kingdom Major Players Full time

Are you someone who's driven by results, can't help but number crunch in your spare time and excited at the prospect at working for an Agency that count a range of world-renowned brands as their clients? If so, then carry on readingI have got an opportunity for a Paid Media Specialist to work with my client who are truly the best at what they do and cover all aspects of social media marketing.

As a paid media specialist, you will work closely with tons of different businesses, but most of their projects are focused on sports, e-commerce, music events and FMCG. My client has worked with businesses like Admiral Insurance, England Rugby, Live Nation, Virgin Money, NHS, but equally they have worked their magic on smaller companies just starting out.

Job Summary
As a paid media specialist, you will have lots of autonomy and the ultimate paid strategic direction of your accounts is your responsibility. You'll work alongside an Account Manager for each client, and you'll manage and carry out the day-to-day paid activities, owning the paid performance of your clients, ensuring the campaign results are on track to smash their targets.

Key Responsibilities
- Your focus will be putting together paid media strategies with the Head of Paid and the Account Management team, then implementing and owning the day-to-day optimisation of them across several of their clients
- Ensuring every client has targets outlined and reviewed throughout their time with my client; you'll be heavily involved in setting the targets, monitoring progress against them, and revising where necessary
- You'll be working across all social media platforms: Facebook, Instagram, TikTok, Twitter, Pinterest, Snapchat, YouTube, LinkedIn, including Google, Bing, and Amazon ads
- Analysing campaign results to discover new trends and opportunities
- Collaborating with our in-house creative team to develop compelling creative assets designed to get the campaign target audience excited
- Forecasting and budgeting: working in collaboration with the client and Account Manager, you will input into the overall performance goals and delivery
- Ensuring accounts are set up correctly at the beginning of working with a client, whether that's setting up Facebook business manager, Google Tag, Google Analytics with Shopify

Skills & Experience
- 3+ years of experience in social media management/marketing, ideally in an agency or consumer-facing brand environment.
- Your super result-driven and love showing value to clients
- You have experience with a range of budgets
- Excel is a friend not a foe
- Data-driven and able to explain the 'why' and the 'what next' to clients
- Able to demonstrate a track record of positive ROI on paid campaigns
- A solid working knowledge of Facebook, Instagram, TikTok, Google Ads and YouTube
- Enjoy collaborating with others & working as part of a growing team

Salary & Benefits
Not only are they offering a competitive salary of £35,000 DOE, hybrid working, you will also enjoy from a wide range of benefits.

Location
Cardiff based flexible working opportunity, with a blend of office and working from home.

Contact: Ellie King


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