Digital Marketing Coordinator
5 months ago
**Job responsibilities**:
Website Maintenance:
- Manage and update website content, ensuring it reflects current marketing strategies and brand messaging.
- Collaborate with design and development teams to implement website changes, enhancements, and updates.
- Monitor website performance, user experience, and SEO, implementing improvements as needed.
Copywriting:
- Produce engaging and persuasive copy for various digital channels, including website pages, social media, ads, and blog posts.
- Ensure consistency in brand voice and messaging across all digital platforms.
- Collaborate with the marketing team to generate creative ideas and content strategies.
Analytics and Reporting:
- Generate regular reports on campaign performance and provide insights for optimisation.
Collaboration and Coordination:
- Work closely with cross-functional teams, including marketing, design, and sales, to align digital marketing efforts with overall business objectives.
- Coordinate marketing initiatives to ensure seamless execution across various digital platforms.
**Job Skills & Qualifications**:
- Strong writing and editing skills with a keen eye for detail and creativity.
- Ability to analyse data, derive insights, and make data-driven decisions.
- Excellent organisational and project management skills.
- Knowledge of SEO principles and best practices is a plus.
- Creative thinking and a passion for staying updated with digital marketing trends and best practices.
**Benefits**:
- Competitive salary and benefits package
- Opportunities for professional development and growth
- A collaborative and innovative work environment
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