Campaign Marketing Executive

1 week ago


London, United Kingdom Dotdigital Full time

**About Us**:** The Company**:Dotdigital is a thriving global community of passionate, dedicated professionals, committed to the collective success of the organization and its clients. Our core principle's of innovation, teamwork, and client-focused solutions drive us to approach challenges with a growth mindset and take ownership of our work. At Dotdigital, collaboration and curiosity pave the way for meaningful connections and learning opportunities with diverse peers. Our work environment encourages knowledge sharing, fosters exploration, and cherishes creative ideas that guide us towards our shared vision of empowering businesses through marketing automation and engagement.

**About the role**:
**This hybrid role is based out of London Bridge / Hybrid where we adopt a flexible office and home working model.**

We are looking for an ambitious marketer to join our Global Marketing team as a Campaign Marketing Executive.

In this role you will support the team in ideating, planning, coordinating, and activating campaigns that drive customer and prospect engagement and generate demand for products and services.

As a Campaign Marketing Manager you will report into the Campaign marketing Manager and will support the team in ideating, planning, and managing multi-channel campaigns that drive lead acquisition, engagement, and qualification to sale.

You will collaborate with the wider marketing department to meet the team’s targets using a range of paid and organic digital marketing channels.

**Plan and activate**:

- Ideate, propose, and manage campaigns to support new business pipeline and feature adoption.
- Draft descriptive creative briefs to hand to the copywriters and designers.
- Become an expert on the Dotdigital platform.
- Implement lead nurture campaigns to turn leads into pipeline and engaged customers.
- Manage, segment our marketing database and execute uploads to the CRM.
- Recommend testing and optimization techniques to improve results of all activity.
- Contribute to wider marketing activity.
- Ensure the brand is respected in all communications and brand messaging is consistent.

**Report and optimize**:

- Liaise with international teammates to ensure efficiencies.
- Report on campaign effectiveness and make recommendations to improve performance.
- Feed insight and results back to the Global Marketing Team and field marketing teams in a timely manner.
- Continually seek to ways to improve the quality of our marketing data.

**About you**:** To be successful you will have**:

- Degree or equivalent qualification in marketing, communications or a similar relevant field.
- Approximately 2 years experience in B2B marketing with understanding of the customer journey from prospecting, opportunity, all the way through to contract renewal.
- The ability to demonstrate end-to-end marketing campaign management.
- A track record for continual conversion rate optimization. A keen eye for brand and messaging consistency.

**Tools you’ll use, to name a few**:

- Dotdigital (of course)
- Microsoft Dynamics
- Facebook Ads
- Linkedin Ads
- Twitter Ads
- Google Ads
- Bing Ads
- Hootsuite
- GoToWebinar
- Vimeo
- Adobe Creative Suite
- Wordpress

***:
**Why us**:
Don’t just take our word for it - hear what your future colleagues have to say about working in our team:

- “We strike an ideal balance between self-driven work, team collaboration, and inputting on wider campaigns across the marketing function. Joining our team means working with driven marketers that are focused on quality and collective success, and who challenge, support, and learn from each other to do better marketing everyday.”_
**Clare - Campaign Marketing Executive**

**Interview Process**:

- 15min Screening Call with Team Talent
- 1st stage: 30 min call with Campaign Marketing Manager
- Set task
- Final stage: 1 hour video call with Campaign Marketing Manager, Global Head of Marketing, Global Marketing Director and a member of HR

**Some of Our Global Benefits**:

- Parental leave
- Medical benefits
- Paid sick leave
- Dotdigital day
- Share reward
- Wellbeing reward
- Wellbeing Days
- Loyalty reward

***:
**Application deadline**:
**DEI commitment**:
**Legal statement**:


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