Marketing Campaign Manager
3 weeks ago
**Title**: Marketing Campaign Manager
**Location**: Berkshire/Remote
**Salary**:£30,000 + 5% performance bonus
This is a dynamic role for strategic, proactive and results-driven campaign marketing manager who will work within the EMEAR Collaboration team. The role will focus on building campaign strategies, alongside the wider global Collaboration team.
This person should have strong project management skills and a thorough understanding of Audience Based Marketing, Content Marketing, product marketing, product launch planning and should have a robust communications background as this role will involvea lot of content writing and mapping (both internal and external).
**What you'll do**
- Strategize, execute, and optimize the roll out of the global data-driven ABM strategy to achieve EMEA business goals
- Develop and deploy multi-channel ABM campaigns, including crafting the EMEA strategy, aligning internal teams, and project managing execution
- Assess and analyze market data, trends, customer needs and competitors to build differentiated product positioning, messaging and narratives for targeted market segments and persona's
- Co-manage launch planning and orchestrate the execution of the commercial release of a product launch in EMEA in conjunction with the global team
- Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building
- Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics
- Collaborate with ABM leadership team (sales and marketing interlock) to select key accounts
- Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
- Partner with regional Campaign Managers, Field Marketers, Sales, and SDRs to build integrated campaign motions
- Work closely with marketing ops and business ops to support high-performance ABM marketing tools and integrations
- Assist in development & management of Key ABM Accounts List
- In conjunction with the PMM's, direct and write specifically crafted copy needed for our campaigns in EMEA across various customer touchpoints
- Manage the Content Hub for all EMEA Campaigns and journeys
**Preferred Experience & Qualifications**
- 2+ years of experience in account based marketing or similar field, with the desire to learn more about ABM
- Strong written communication skills as the role will involve heavy copy writing for campaign content
- CRM/marketing automation background, preferably Salesforce
- Experience with ABM tools (Demandbase) preferred
- Highly organized and efficient with the ability to develop and execute against an evolving plan
- Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders
- Strong project management, time management, prioritization, and organizational skills
- Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
- Fluent in English required (German and French are a plus)
- Strong understanding of Cisco and Webex and the collaboration industry
- Team player that is able to work both collaboratively and autonomously
- Experience managing and prioritizing multiple projects simultaneously
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