Campaign Executive
3 weeks ago
Marketing - Campaign Executive
The Argos Campaign Management team lead the design and development of Argos’s marketing communications for brand, seasonal, mission-related and trade-driving campaigns across all customer touchpoints including TV, VOD, Press, Out-of-Home, Social, Digital, Owned Channels and more. We own the end-to-end campaign process, from receiving a customer proposition to campaign media planning, creative execution and evaluation. We’re a team of passionate, curious creative and media experts, and work closely with our agency partners to land the right message, in the right channels, to the right customer.
As a Marketing Campaign Executive, you’ll support the development, planning and design of our marketing communications for campaigns across all channels and touchpoints. You will support the Marketing Campaign Manager on larger campaigns, or you might be individually accountable for smaller campaigns. You will play a major part in our ability to differentiate our brand, excite our customer and create demand.
As our Campaign Executive you’ll:
• Work with Campaign Managers to take briefs generated in the Marketing Propositions team and bring them to life, supporting the Campaign Manager in translating each planning brief into an inspiring execution brief for cross-channel and agency teams.
• Be responsible for the development of key outputs, including creative treatment, design and production of all creative work, as well as the development of a media plan by week and channel.
• Manage cross-functional and external teams to deliver to a pre-agreed set of objectives by managing complex programs of work and ensuring that each part of the campaign meets the objectives.
• Work with the Marketing Propositions team to ensure that each campaign has clear metrics and that the recommendations can meet these objectives.
• Manage large budgets for campaigns (
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