Student Recruitment

3 weeks ago

Glasgow, United Kingdom University of Glasgow Full time

**Job Purpose**
Working as part of the Adam Smith Business School professional services team, reporting to the Marketing Officer, the role-holder will support the day-to-day delivery of the School’s student recruitment strategy and assist with the planning and coordination of the School’s student recruitment activities. The post-holder will work closely with colleagues in the College of Social Sciences and the Marketing and External Engagement Office to promote the School and assist with the planning and delivery of recruitment projects to promote the study opportunities at the Adam Smith Business School.

**Main Duties and Responsibilities**
The post holder will support the implementation of the School’s student recruitment and conversion plans and strategy;
1. Assist in the coordination, planning and tracking of the School’s conversion activities on a yearly basis, ensuring these integrate with the University’s overall recruitment plans by liaising with External Relations as well as colleagues in the School and the College Marketing Manager (Recruitment & Conversion).
2. Support the Learning and Teaching department with new student on-boarding communications on the school webpages and e-communications.
-5. Update, maintain and enhance the School’s recruitment web pages.
6. Work with the Digital Marketing Officer to plan assets and content for digital marketing campaigns.
7. Ensure the School’s profiles and programmes listings on external websites are up-to-date and reflect the School’s advertising priorities.
8. Assist the Marketing Officer in the creation of promotional material including developing PGT/R programme related School marketing materials and create new programme flyers and brochures as required.
9. Organise School recruitment events and support the School’s participation in University events such as open days.
10. Organise web chats and co-ordinate student and alumni volunteers.
11. Assist the Digital Marketing Officer with the production of recruitment related videos: idea generation, recruiting student volunteers, planning interview questions/story boarding, liaising with production team.
12. Report on effectiveness of recruitment and conversion activities by providing google analytics, statistical reports and monthly updates to the appropriate teams as instructed on the impact of activities. This needs to be GDPR compliant.
13. Clerk the Admissions Committee for the School.
-

**Knowledge, Qualifications, Skills and Experience**

**Knowledge/Qualifications**

**Essential**
A1 Scottish Credit and Qualification Framework level 7 (Advanced Higher / Scottish Vocational Qualification level 3, Higher National Certificate) or equivalent.
A2 Knowledge and understanding of the role of student recruitment
A3 Knowledge and understanding of digital marketing and marketing in general.

**Skills**

**Essential**
C1 Ability to interact effectively with people at different levels within the University and external companies
C2 Analytical and problem solving capability
C3 Ability to prioritise competing demands from a variety of stakeholders
C4 High level of competency in IT skills including advanced skills in the use of Microsoft packages such as Excel, Word, PowerPoint
C5 High level of oral and written communication including presentation and influencing skills
C6 Ability to work effectively both independently and as part of a team
C7 Strong organisational skills with the ability to support multiple projects simultaneously
C8 Familiarity with content management systems and experience of writing for the web

**Experience**

**Essential**
E1 Experience of personal development in a similar marketing role.
E2 Experience of working with senior management
E3 Understanding of the use of social media in a professional context

**Desirable**
F1 Project management experience

**Terms and Conditions**
Salary will be Grade 5, £24,715 - £28,929 per annum.
One post is full time (35 hours per week) and open ended. The other post is part time (17.5 hours per week) and open ended.
As part of Team UofG you will be a member of a world changing, inclusive community, which values ambition, excellence, integrity and curiosity.
As a valued member of our team, you can expect:

1 A warm welcoming and engaging organisational culture, where your talents are developed and nurtured, and success is celebrated and shared.
3 A flexible approach to working.

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