Head of Digital

6 months ago

Farnborough, United Kingdom Inghams & Santa's Lapland Full time

The great outdoors is our happy place and it’s open all year round. Ski the slopes, walk the walks and explore the Lapland wilderness. If nature’s in your natureif you’re itching for adventure - you’ve found your people.

We are united by our shared passion for our exceptional brands
- Inghams and Santa's Lapland. Driven by a strong sense of purpose, staying true to our commitment to our people and planet.

If you're looking for a career that's not just a job but a fulfilling adventure, we welcome you to explore opportunities with us. Join our team and be part of a dynamic, purpose-driven business dedicated to making a positive impact in the world. Join us on our journey, creating extraordinary travel experiences for all.

Our vision is to be the most loved travel company in our markets, famous for customer experience and sustainable travel.

We put people at the heart of everything we do and are proud of the extensive benefits we offer.

This role is based in Farnborough, Hampshire with 2 days per week in the office. Our office is within walking distance of the train station and has free parking. This is a full-time position, however work life balance is important to us and so we are open to discussion on flexible working patterns (minimum 4 days per week).

Role:
You will spearhead our digital transformation initiatives and lead the e-commerce team to drive our online sales growth. In addition, the role drives wider digital technologies to enhance our operations, processes, and customer experience and develops and executes e-commerce and digital strategies that align with our company's objectives.
- Strategy Development: Lead the development and execution of our digital transformation and ecommerce strategy, including defining short and long-term goals, identifying growth opportunities, and ensuring alignment with overall business objectives.
- Sales and Revenue Growth: Drive revenue growth through effective management of online sales channels, leveraging data-driven insights, and implementing strategies to optimise conversion rates, average order value, and customer retention.
- Platform Management: Oversee the selection, implementation, and optimisation of e-commerce platforms, ensuring they meet business requirements, enhance user experience, and support scalability and flexibility.
- Technology Integration: Identify, evaluate, and implement digital technologies and solutions to streamline operations, automate processes, and enhance productivity across functions, such as ERP systems, CRM platforms, AI, IoT, and cloud services.
- Data-Driven Insights: Harness the power of data analytics and business intelligence to derive actionable insights, inform decision-making, and drive continuous improvement in performance, customer engagement, and profitability.
- Enhancing our Digital Customer Experience: Working alongside our Head of CX to champion the enhancement of our digital customer experiences across all touchpoints to deliver personalised, seamless, and engaging interactions.
- Cross-Functional Collaboration: Collaborate closely with internal stakeholders across IT, marketing, operations, and finance, to align digital initiatives with business objectives, prioritise investments, and ensure successful implementation and adoption.
- Innovation Leadership: Foster a culture of innovation and experimentation, encouraging creative thinking, risk-taking, and learning from failures, to drive breakthrough digital solutions and stay ahead of industry trends and competitors.
- Performance Measurement: Define key performance indicators (KPIs) and metrics to track the progress and impact of digital transformation efforts, regularly reporting results to senior leadership and stakeholders, and making adjustments as needed.
- Governance and Compliance: Establish governance frameworks, policies, and standards for digital initiatives, ensuring compliance with regulatory requirements, data privacy, security best practices, and ethical considerations.

Person:

- Proven experience in digital leadership roles, with a track record of driving significant revenue growth and managing high-performing teams.
- In-depth knowledge of e-commerce platforms, technologies, and best practices, with experience in platform selection, implementation, and optimisation.
- Deep understanding of digital technologies, trends, and best practices across industries, with hands-on experience in digital strategy development, technology integration, and change management.
- Strong analytical skills and proficiency in data analysis tools, with the ability to translate data into actionable insights to drive business results.
- Excellent leadership, communication, and interpersonal skills, with the ability to influence and collaborate effectively across cross-functional teams.
- Strategic thinker with a customer-centric mindset, creative problem-solving abilities, and a passion for innovation.
- Ability to thrive in a fast-paced, dynamic environ

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