Head of Brand

2 months ago

London, United Kingdom The Growth Foundation Full time

**About the Company***:
We are a young and dynamic beauty company operating primarily in the E-commerce space; We operate as an entrepreneurial brand lab currently with three beauty brands under our group company; Our company is inspired by healthy living and we create products that are enhanced with nutrition derived from natural ingredients.

**About the role**:

- Customer Insight Strategy: Monitor the evolving market conditions and brand health to ensure the long‐term financial and reputational success of the The Beauty Crop brand;
- Customer Brand Proposition Strategy: Develop and maintain a distinctive, differentiated and engaging customer brand proposition, including visual identity, tone of voice, product and service style that informs ‘what we do and how we do it’ across the entire customer journey. Brand development should reference beyond the beauty and cosmetics industry and benchmark against other aspirational brands;
- Brand Standards /Specification Strategy: Use insight to evolve and periodically refresh the brand standards/specification;
- Product and Service Development Strategy: Develop product and service vision across the entire customer journey and prioritise in accordance with customer importance against current performance. You will act as the customer and obsess about every touch point;
- Continuous Product Improvement Strategy: Provide support and direction to Trading & Product teams as an integral part of the design, delivery and on‐going management against each vision ensuring the appropriate cost/quality level;
- Brand trademarks: Work with our Founder/CEO & Legal to ensure the The Beauty Crop brand is sufficiently protected at a global level;
- Consistency: Ensure the brand specification delivery is maintained and monitored throughout the customer journey, identifying any shortfalls, initiating corrective action where necessary and
- communicating updates to all key stakeholders at a global level;
- Measurement: Working with the Marketing/Finance functions, ensure the brand’s market performance and customer satisfaction is monitored against key criteria at a global level, and recommend action to correct shortfalls, sharing best practice with your team and stakeholders;
- Communication Strategy: Liaising closely with the Marketing, Trading & Product Teams, evolve brand guidelines as necessary, provide brand direction to strategic campaigns and develop key brand messages to be incorporated into the integrated communications plan (both internal and external). However, be considerate to the requirements of these teams to ‘trade’ our brand and generate customer, turnover and profit growth;
- People and Culture: Work closely with our Founder/CEO to align brand and culture and provide guidelines and behavioural frameworks that enable our people to ‘live the brand’ and establish measures of success. Develop an environment for constant education and immersion in the evolution of the The Beauty Crop brand with peers across the business.
- Budget: be accountable for the Brand Campaign, Content, Organic & Earned budgets. Take into account the cost impact of all proposals and ensure cost efficiency of all brand activity on commercial objectives.

**About you**
***:

- Proven success in leadership within Brand disciplines, with a track record of coaching & developing of a multi-disciplinary team of brand and marketing professionals;
- 7+ years of brand & marketing experience in an aspirational brand / company
- Experience working with Models & Talent, Photographers & Content Production teams
- A proven track record and clear vision on building Influencer Marketing and PR
- Experience within aspirational beauty / cosmetics products / services
- Demonstrated ability to build strong relationships with key stakeholders and influence at all levels
- Strong Commercial sense to ensure actionability of results and influencing successfully across locations.
- Experience in managing budgets and working with suppliers to ensure actionable results, on time, best cost
- Ability to leverage/integrate existing data sets when information is available
- Strong planning and organisational skills with a sense of priority and attention to detail
- Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing
- Excellent time management skills and the ability to adapt well to change and multi-task
- Maintain a strong understanding of competitor activity and activity within the sports apparel, nutrition markets

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