Sr. Content Marketing Specialist
2 weeks ago
**Description**
**Senior Content Marketing Specialist **(London)**
This role is responsible for supporting the content marketing and education team. This individual will partner with the head of content marketing and colleagues on the team to drive a content marketing strategy that aims to engage audiences on a multi-channel network. They will also create and execute a marketing plan to support CME Institute’s educational activities.
**Content Marketing and Distribution**
- Execute third party content distribution strategy with identified industry organizations and media outlets
- Partner with marketing managers to ensure that content is aligned to the buyer journey
- Support Editorial Board lead by participating in discussions around cross-business themes and topics
- Manage editorial calendar, responsible for delivering content assets, setting up RSS feeds and coordinating calendars with Marketing Managers to ensure alignment to campaigns
- Measure content and channel performance to optimize engagement and lead generation
**Education Marketing**
- Create and execute marketing strategy and plan to promote educational resources to external audiences; includes, but not limited to, promoting the whole of the resources CME Group offers, specific marketing to target audiences while leveraging paid programmatic, CME Group digital assets and content placements via our channel network
- Lead campaign for Economic Research Quarterly Outlook reports
- Evaluate event effectiveness through analytics including lead generation, NCA and key account participation
**Reporting and Analytics**
- Evaluate marketing effectiveness to determine highest value initiatives
- Work with the marketing analytics team to create dashboards or other methods to see data on marketing tactics
- Analyze metrics to understand if goals were met, what we learned and what drove high quality leads and engagements
- Communicate insights consistently with stakeholders on respective projects; support quarterly educational report
**The Knowledge, Experience and Qualifications**
- 5+ years B2B content marketing experience, ideally within financial services, capital markets, financial/investment media
- Ability to navigate a complex organization and build relationships with cross-functional partners across geographies
- High level of experience working with analytical software (e.g. Google Analytics, Tableau, DOMO),
- High level of experience in data analysis techniques and Excel
- Experience in supporting and validating strategic and tactical marketing objectives
CME Group: Where Futures Are Made
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