Marketing Retention Manager
4 days ago
**Industry-leading pay platform**:
- **Competitive salary up to £50K plus benefits**:
- **Flexible working available/excellent career progression/work with the best in industry**
We’re looking for an experienced Marketing Retention Manager to join an established organisation with a thriving team. This role is responsible for leading omni-channel campaign activity focused on delivering an exceptional customer experience with the end-goalof retaining key customers.
**What you’ll be doing?**:
- Become the expert in Companies customer retention, quickly gaining a deep understanding of the fuel card portfolio, fully appreciating the different customer types relative to the market segment and ensure all plans and deliverables reflect that ‘not onesize fits all'
- Lead the marketing strategy to optimise existing customer communications, delivering an agreed number of campaigns with clear KPIs in place and reported on
- Devise and manage the marketing retention strategy future roadmap, identifying existing pain-points/areas of high churn and implement improvement plans to optimise the customer experience, customer retention and ultimate business performance
- Work with key stakeholders and functional areas, including the Customer Management team, Business Inteligence team and wider Marketing colleagues to agree and implement key measures relative to customer retention, including Life-Time Value
- Working with the Marketing Strategy Manager for acquisition, ensure the up-front acquisition campaign messaging parallel’s the experience as conversion is made to becoming a customer
- Identify areas where cross/upsell offerings are appropriate as part of the customer journey and working with the Beyond Fuel team, instigate campaign activity testing the approach
- Manage external agencies, ensuring briefing is accurate, timely and thorough to continually improve output
**What experience you’ll need to apply?**:
- Educated to degree level, ideally with relevant qualification in Marketing
- 5+ years’ experience in CRM specific roles, with a customer-centric approach
- Experience of campaign management, from market segmentation through to briefing creative execution, monitoring performance and reporting results
- A strong understanding of Salesforce and knowledge of marketing automation platforms (Marketo specifically would be an advantage)
- Strong numerical and analytical skills
- Excellent commercial acumen and able to tie campaign activity to sustainable business growth via customer retention
- Articulate with strong verbal and written communication skills
- A keen eye for detail
- Skilled at stakeholder management across all levels of seniority
- Collaborative and flexible approach with the ability to positively influence
- A true team player, able to coach, encourage and learn from a supportive network of peers & colleagues
**What you’ll get in return for your experience**:
- This is a great role offering a competitive salary - up to £50,000k for the right person.
- You’ll also receive an excellent benefits package.
- Flexible working (2 days in, 3 days working from home)
**What's next?
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