Digital Marketing Events Officer

7 months ago


Cheltenham, United Kingdom The Cheltenham Trust Full time

We’re seeking an organised and pro-active individual with strong digital skills and a keen interest in marketing and events to join our marketing and communications team contributing to a variety of activities within the team.

If you’re keen to begin, or further develop, a career in marketing and events, you won’t want to miss this opportunity to join a forward thinking and growing charitable organisation.

**Our Organisation**

The Cheltenham Trust is an independent charity that manages five iconic venues at the heart of Cheltenham including the Pittville Pump Room, Cheltenham Town Hall, Wilson Art Gallery and Museum, Leisure at Cheltenham, and the Prince of Wales Stadium.

Across all our venues we plan and deliver a wide range of year-round events and programme of activities.

Each team member matters to us and joining the team will provide opportunities to help us deliver our projected growth and ensure that all our venues and events are the top choice for visitors.

**The Role - Digital Marketing Events Officer**

You will:

- collate information for events, liaising with colleagues, promoters, hirers and event organisers to ensure we have the right information in the right place at the right time.
- manage digital marketing for events through the trust’s online ticketing system, and other CRM systems, relating to bookings, sales, hires and events, and ticket sales
- create floor/seating plans, put shows and tickets on sale, collate content and images for our websites and social media
- be responsible for running paid for ads, including Facebook and Google Ads
- draft digital content, including events pages, images, descriptions and pricing for websites and social sites.
- act as a Spektrix (CRM) champion, training and mentoring colleagues, as required, to ensure robust and resilient ticketing operation at all times
- have a passion for content writing and have a good knowledge of SEO content writing.
- liaise with hirers and promoters for paid for marketing activities; monitor ticket sales and produce promotional e-communications
- track sales, reporting and suggesting appropriate actions
- utilise the Meta Business suite to create and run Facebook Adverts and boost posts at the request of both internal and external stakeholders.
- run Google Ads and SEO content writing.

**Our Requirements**:

- Excellent IT skills and knowledge of digital communications platforms including WordPress and Microsoft Office
- Customer focused and responsive
- Communicates effectively at all levels (excellent verbal and written skills)
- Organised and prioritises to meet timelines
- Web management - demonstrable ability to upload content and images to digital channels
- Confident using all social media channels to include Facebook, Instagram, LinkedIn, Twitter, TikTok
- Understanding of copyright
- Five GCSEs to include English and Maths
- Excellent digital skills and demonstrable experience of managing and operation of digital platforms, websites and social media
- Practical, can-do, hands-on approach.
- Ability to remain calm under pressure and handle multiple activities.

Additional role information:

- Full time, working 40 hours per week
- Salary £27,000 per annum
- 22 days annual leave, plus bank holidays (pro rata)
- Staff discounts, including fantastic employee leisure membership discount

Pay: £27,000.00 per year

Schedule:

- Monday to Friday
- Weekend availability

Work Location: In person



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