Digital Marketing Executive
3 days ago
**Digital Marketing Executive - Salary £18,000.00 - £20,000.00 plus Excellent Bonus and Benefits**
**Location: Cheltenham**
The ultimate goal is to create content that will educate and engage, increase traffic and convert leads into clients.
**Key responsibilities**
- Manage 3 main social channels: LinkedIn, Twitter, and Instagram.
- Produce and publish a daily schedule of engaging content
- Ensure company reputation is represented in a professional, innovative, and on-point way
- Work towards and achieving engagement KPIs
- Support Head of Marketing in providing secured press assets i.e. imagery/copy
- Ensuring monthly targets are hit for brand awareness
- Develop and implement SEO strategies for on-site and within blogs
- Create and manage link-building and content marketing strategies to improve organic rankings, traffic, and leads
- Be at the forefront of content creation and propose new experimentations for the
- Keep abreast of new social media sites, web technologies, and digital marketing trends
- Implement these new technologies in developing campaigns
- Update current campaigns to include new information
- Implement a test and learn strategy across all channels responsible for
- Report to the Head of Marketing and confirm the weekly breakdown of strategy
- Regular use of tracking tools such as Google Analytics, SEM rush, and Hootsuite
**Essential requirements**
- Digital Marketing Skills and Qualifications (Desired but not required)
- Bachelor’s Degree in Advertising or Marketing
- 1-4 Years’ Experience in Marketing
- Strong Written and Verbal Communication and, Editing Skills
- Self-Motivated, Team-Oriented, Goal-Oriented, with Strong Attention to Detail
- SEO knowledge, Content Management Systems (Wordpress), ESPs (Mailchimp) Photoshop, Canva, InDesign, LinkedIn, Facebook, Twitter and Microsoft Office.
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