Content Designer

6 months ago


London, United Kingdom Kindred Group Full time

About Kindred

Kindred Group is a digital entertainment pioneer bringing together nine successful online gambling brands, forming one of the largest online gambling groups in the world. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% revenue is derived from harmful gambling.

Our global team of more than 2000 people represents 70+ nationalities. When you join Kindred, you'll be part of a collaborative, diverse and inclusive team that has your best interest at heart. We are a trusting company that knows the value of a healthy work-life balance. We offer a wide range of benefits, along with annual bonus, which is tied to both company and your individual performance.

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The role

This is a user experience-focused, not marketing/comms focussed role. Your north star is being unequivocally user focussed and committed to creating habit-forming products and journeys that customers love.

What you will do
- By working closely with a broad range of business stakeholders, the Content Designer will:

- Work on new features helping to define the user experience, as well as reviewing and iterating on existing content.
- Contribute to strategic decisions within Experiences, sharing expertise through active collaboration.
- Integrate Content Design into the wider company, embedding processes and workflows, and help shape kindred's overall content strategy.
- Help drive quality, best practices, and localised brand approach.
- Act as an advocate for user-centered design

Your experience
- Expert in User-centred design principles and resolving problematic moments in the user journey
- An advocate of evidence-based content - strong skills in both discovery and usability testing
- Ability to guide on how content contributes to the user experience, as well as educate on the role of content in the design team
- Strong knowledge of research methodologies, data analysis, and experience running user testing
- Experience assessing audience for content comprehension, perception, and sentiment
- Familiarity with content modeling, information architecture, information design, and UX
- Excellence at creating copy for product-based interaction, interface, and communication with the customer.
- Experience using design systems and creating content libraries
- Experience working in cross-functional teams, specifically with Product designers and researchers
- Strong writing and communication skills, nuanced to the needs to the audience and conveys product features and interactions with personality
- Great stakeholder management skills
- Comfortable working in a multidisciplinary agile team.

Our Way Of Working

Our world is hybrid.

A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.

Application Process


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