Senior Digital Marketing Manager
4 weeks ago
**SENIOR DIGITAL MARKETING MANAGER - INVESTMENT MANAGEMENT**
**Based city, London (hybrid working)**
**SALARY TO £60000 +bonus, benefits**
A rapidly growing business within the asset management sector is looking for a Digital Marketing professional to join the Marketing team. Reporting into the Marketing Director, you will be responsible for the digital strategy and driving its execution.
You will need digital marketing experience gained within a financial services or investment management business or digital agency working with clients in this sector
The responsibilities include:
- In liaison with the Web agency, maintaining and updating website content and materials across the website
- Managing relationships with third party media providers and content distributors across core regions to deliver advertising and content campaigns
- Work with agencies to implement PPC and SEO
- Work with the Social Media Manager to devise and execute the Social media strategy and social content across LinkedIn, Twitter and YouTube; oversee creation, publication and audience development
- Working with the CRM Specialist, develop marketing dashboards and production of marketing analytics reports; regularly reviewing Google as well as internal marketing dashboards to educate and improve on future digital campaigns
- Working with agencies and clients to oversee production, translation and distribution of digital marketing documentation and content
- Working with agencies and clients to produce digital advertising copy and creative
- Managing digital service provider relationships
**Experience required**
- At least 3 years' experience of digital marketing in a B2B environment in asset management, professional services, financial services or agency serving these sectors
- Demonstrable ability to create campaigns that deliver increased traffic, engagement and conversions
- Experience with the Google dashboard
- Experience managing/ reviewing PPC campaigns with agency input
- Experience with CRM and CMS platforms preferable, not necessary
- Experience delivering multi-media, multi-channel digital campaigns
- Experience in HTML, website design or website creation a bonus (not necessary)
- Confident user of main social media platforms - LinkedIn, Twitter, Instagram
The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.
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