Head of Digital Marketing
3 weeks ago
Working for a market leading travel brand, the Head of Digital Marketing will lead both b2c and b2b digital marketing strategy for the UK and international markets. You’ll lead and grow a team of managers and channel specialists across paid search, SEO, paid social and display, while managing an 8-figure marketing budget.
Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.
The Head of Digital Marketing will be responsible for:
- Overseeing the strategy, planning, and execution of all digital marketing activities
- Maximising ROI on paid media spend across paid search, paid social and display
- Driving best practice in SEO
- Developing technical and people capabilities required of a best-in-class digital acquisition function
- Developing, coaching and managing a high-performing team
- Management of a marketing budget in excess of £40m
- Providing regular reporting against key performance metrics
The Head of Digital Marketing will have:
- Strong performance marketing experience, particularly paid search
- Good understanding of SEO
- People management experience
- Proven results in growth marketing and customer acquisition
- Excellent analytical skills and a data driven mindset
- Great communication and stakeholder management skills
- Strong preference for travel or hospitality, but retail eCommerce could also work
- Candidates could come from roles like Head of Performance Marketing, Head of Paid Media, Head of Acquisition, etc.
This is a great opportunity for a talented Head of Digital Marketing to join a travel industry leader that is going from strength to strength and expanding into new markets internationally.
Head of Digital Marketing
£100k + big bonus + benefits
London / Hybrid
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