Head of Digital Marketing

3 weeks ago


London, United Kingdom RedCat Digital Full time
Job Description

Working for a market leading travel brand, the Head of Digital Marketing will lead both b2c and b2b digital marketing strategy for the UK and international markets. You’ll lead and grow a team of managers and channel specialists across paid search, SEO, paid social and display, while managing an 8-figure marketing budget.


The Head of Digital Marketing will be responsible for:

  • Overseeing the strategy, planning, and execution of all digital marketing activities
  • Maximising ROI on paid media spend across paid search, paid social and display
  • Driving best practice in SEO
  • Developing technical and people capabilities required of a best-in-class digital acquisition function
  • Developing, coaching and managing a high-performing team
  • Management of a marketing budget in excess of £40m
  • Providing regular reporting against key performance metrics


The Head of Digital Marketing will have:

  • Strong performance marketing experience, particularly paid search
  • Good understanding of SEO
  • People management experience
  • Proven results in growth marketing and customer acquisition
  • Excellent analytical skills and a data driven mindset
  • Great communication and stakeholder management skills
  • Strong preference for travel or hospitality, but retail eCommerce could also work
  • Candidates could come from roles like Head of Performance Marketing, Head of Paid Media, Head of Acquisition, etc.


This is a great opportunity for a talented Head of Digital Marketing to join a travel industry leader that is going from strength to strength and expanding into new markets internationally.


Head of Digital Marketing

£100k + big bonus + benefits

London / Hybrid



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