Influencer Marketing Specialist
4 weeks ago
Company Description
Human-led brand advocacy efforts are a key pillar of focus for our brands moving forward and our influencer team is regarded industry-wide as one of the best in the business, recently receiving the “Influencer Marketers of the Year” Award from LTK.
Reporting to the Senior Brand Manager, this individual will work closely with cross-functional partners (Legal, Strategy, Creative, Social and Product) to bring long-term strategies and holistic brand campaigns to life.
**What Will You Be Doing?**
- Responsible for growing our influencer marketing programs across the brands with a particular focus on new and emerging platforms, while still maintaining the integrity of each brand’s respective DNA
- Identify new areas of opportunity for forming influencer relationships in efforts to grow brand affinity, increase awareness of Abercrombie’s product and purpose initiatives
- Assist the team in retaining its position as being an industry leader in social selling—testing, learning and utilizing proven strategies to ensure all influencer campaigns are innovative and drive results
- Collaborate with multiple external and internal partners to execute all influencer activations
- Act as primary liaison between internal teams and external agencies
- Assist cross-functional teams in amplifying performance for areas of influencer marketing opportunity across the business (women’s and men’s)
- Closely partner with Creative teams to ensure total pull-through of influencer marketing initiatives and visibility of talent/content throughout the creative development funnel
- Audit ambassador & influencer deliverables for completion, brand standard compliance, and performance
- Establish/negotiate influencer obligations and costing; coordinate contract reviews with legal team to ensure compliance to all advertising regulations & labor laws
- Partner with other channel owners (social, paid media, creative direction, e-comm, etc.) to maximize exposure of influencer content
- Collaborate with PR and Product Strategy team for product delivery/gifting consistent with merchandising priorities
- Assist in seasonal brainstorm and planning sessions to integrate influencer activations into the overarching marketing campaign; maintain open communication throughout execution to ensure cohesion with other brand tactics is maintained
- Integrate program plans and deliverables into existing cross-functional processes
- Drive clear program performance goals and reporting, including weekly, monthly, seasonal, and status/hindsight deliverables for Marketing milestones
- Accurately deliver against established annual budget
- Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of influencer marketing
**What Do You Need To Bring?**
- Bachelor’s degree in Marketing, Communications, Public Relations, Advertising or related field
- 2-5 years of experience in Marketing, preferably for large lifestyle / fashion brands
- 2 years of experience social media program management, influencer program management, and/or ambassador program management
- Proven track record of identifying new trends and opportunities at the forefront of influencer marketing
- Demonstrated understanding of Millennial and Gen-Z consumers of all genders
- Experience managing an external agency vendor/partner
- High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities
- Very strong project management skills (including timeline development/management, budget)
- Strong relationship development/management and written/verbal communication skills
- Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)
**Our Company**
Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are - and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.
**Our Values**
We lead with purpose and always put our people first, which is evidenced by our Great Place to Work Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, [including flexibility and competitive Paid Time Off], as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.
**What You'll Get**
As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be
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