Economist

3 weeks ago


London, United Kingdom Advertising Association Full time

**About the role**

We are looking for an economist to join our team to increase our capabilities to deliver economic insights and data-driven policy making. You’ll be working as part of Credos, the advertising industry’s think tank which sits within the Advertising Association, to support its various workstreams.

The type of economist we are looking for has strong quantitative skills and is familiar with econometrics and casual inference. You are a creative thinker and eager to contribute to knowledge creation as you will also have a key role in improving general understanding of the effects of advertising on consumer behavior. You be experienced at delivering work of a very high quality with outstanding writing, analytical and presentation skills - a proven ability to articulate economic views clearly and concisely to a broad audience.

**Key Responsibilities**
- Analyse ad spend data (Nielsen and WARC) and the effects of advertising on consumer behaviour.
- Develop economic models that quantify and forecast the macroeconomic impact of advertising on the UK economy.
- Evaluate and critique government impact assessments, especially for new policy or legislative proposals that might impact the advertising industry.
- Evaluate and appraise policy proposals.
- Submit research papers to the International Journal of Advertising.

**Skills required**:

- hold at least a Master’s degree in economics and preferably a PhD in economics.
- have a track record in using economic skills to generate evidence for policy or managerial decisions - this should include among others, the ability to design and implement or commission surveys and research.
- the ability to interpret secondary data including sourcing and analysing macroeconomic data but also critically interpreting microeconomic data by paying attention to how it has been generated.
- experience with cost benefit analysis and other appraisal techniques
- the ability to use a range of analytical and modelling techniques to make predictions, projections and forecasts.
- Strong quantitative skills and the ability to use packages such as Stata, SQL, Python or R.
- experienced with communicating the implications of evidence and results to policy makers and other decision makers.
- strong time-management skills with the ability to prioritise deadlines
- self-starter, able to work autonomously, taking ownership for your work with limited supervision
- great interpersonal skills and the ability to build rapport easily.
- fluent in spoken and written English.


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