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Graduate Influencer Content Executive
5 months ago
THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.
We're powered by a global team of over 10,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.
We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.
**THG Brands - Health**
Myprotein, THG's largest brand. You will find an unrivalled passion from the staff in Myprotein, whose dedication over the years have turned it into market leader in multiple territories globally. Myprotein, from production through to PR, is a large single unit working consistently to deliver rapid growth in a fast moving industry. Innovation, creativity and resourcefulness are common characteristic of the staff across all departments in this ever expanding team.
**Influen**cer Executive**
Working within the influencer team at Myprotein, the Influencer Executive would help the influencer manager oversee performance of the program. This individual would be responsible for reporting on monthly and weekly influencer performance and identify areas of success and areas for improvement. The Influencer Executive will need to be an organised, proactive and a good communicator with the ability to build relationships with key stakeholders.
**Responsibilities**
- Working in the central nutrition influencer team, you will report into the Influencer Content Manager. You would be responsible for supporting the Myprotein content, social & campaigns delivery & execution
- Work closely with the social, content and campaigns teams'/stakeholders to deliver impactful, relevant, quality content through influencers
- The individual will be responsible to ensuring the influencer plans are robust and aligned to the campaign, content and social requirements, whilst ensuring you remain reactive and proactive in your recommendations.
- A focus on how we improve and elevate our social content through influencers.
- The individual will be accountable for the creating and delivering a 360 activation plan for influencers for campaigns, overseeing the end to end process - including ideation, briefing, messaging and product.
- You will support the organic social team through providing them with detailed information on the roster and facilitating any social requests they have.
- Similarly, you will oversee the usage of influencer content on paid social. You would be expected to take learnings and show initiative on ways of improving these workstreams.
**Requirements**:
- +1 year experience in influencer marketing and/or marketing roles
- An understanding of how influencers can play a key role in building brand awareness, affinity, content creation and driving commercial value for brands
- Knowledge of both current and emerging global platforms including but not limited to Instagram, Facebook, YouTube, TikTok etc.
- Strong project management skills; demonstrated ability to execute successful projects with mínimal guidance in a fast-paced environment.
- An organised and structured approach