Influencer Executive
4 months ago
THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.
We're powered by a global team of over 10,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.
We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.
Role: Influencer Performance Executive
Purpose: support Group Influencer Performance
Job Spec:
- Execute influencer marketing strategies and creative campaigns
- Pro-actively support the Divisions in identifying and liaising with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place
- Research relevant industry experts, competitors, target audience and users
- Keep up-to-date on emerging trends, technologies and influencers
- Liaise with the marketing team to support in creating and coordinating marketing strategies that work across different channels
- Support on ensuring all Teams across group are clear on Influencer processes (Society, GA, Tableau)
- Support the divisional team managing performance and ensuring the program is running efficiently and optimising investment
- Ensure that Influencer insights are fed back into the business for wider impact across THG
- being the central POC for THG Group brands to convey learnings from around the group and initiate conversations with teams on performance
- Support the Senior Influencer Performance Manager in efficiently implementing Strategies driving Influencer Roster & Channel Participation growth across all THG Brands
Experience required:
- Ideally 1+ years in Agency, managing influencer marketing
- Experience with performance marketing / ROI driven campaigns is bonus
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