CRM Executive

3 months ago

London, United Kingdom Ventures Lab Full time

**About the Company**

At Ventures Lab it is important that we find and keep the best people that can do the job. However, although the right skills and experience for the job are vital, it is just as important that our new team members behave in the way that we expect of all our employees and that they live and breathe our values.

With over 400 employees internationally and a strong presence in the iGaming sector cultivated through years of experience, Ventures Lab provides a full range of iGaming services and products to enable our partners to reach new heights. Ventures Lab’s platform is fully certified in various regulated markets, having acquired licenses in many jurisdictions.

**Job Brief**

We are seeking a results-driven CRM Manager who has responsible for the markets in DACH (German, Austria, Switzerland) and has experience in the iGaming business to lead and execute our CRM Team and strategies. The CRM Manager will be responsible for managing the team to develop, implement, and optimise customer engagement and retention initiatives. This role will play a vital part in ensuring our customers have a seamless and enjoyable gaming experience.

**Key Responsibilities**:

- **CRM Strategy and Management**: Managing the CRM executives and developing strategies in order to maximize player engagement, loyalty, and retention.
- **Segmentation**: Analyze customer data to segment the player base effectively and target specific player groups with personalized communication.
- **Loyalty Programs**: Oversee loyalty programs and promotions to incentivize player activity and increase customer lifetime value.
- **Multichannel Communication**: Manage communication across various channels, including SMS, push notifications, in-app messaging, and social media, to ensure consistent messaging and engagement.
- **Data Analysis**: Analyze player behavior, campaign performance, and ROI to continually refine CRM strategies and recommend improvements.
- **A/B Testing**: Conduct A/B tests to optimize content and communication strategies, and iterate based on the results.
- **Collaboration**: Collaborate with cross-functional teams, including marketing, product, and customer support, to ensure alignment on CRM initiatives.
- **Compliance**: Ensure all CRM activities comply with industry regulations and best practices.

**Qualifications**:

- Bachelor's degree in marketing, business, or a related field.
- Proven experience in CRM, preferably in the iGaming industry.
- Strong communication and management skills.
- Fluency in German would be a great asset.
- Strong analytical skills and proficiency in data-driven decision-making.
- Familiarity with CRM software and marketing automation tools.
- Creative thinking and the ability to develop engaging and personalized content.
- A deep understanding of iGaming customer behavior and trends.
- Knowledge of industry regulations and responsible gaming practices.
- Results-driven with a strong commitment to achieving KPIs and targets.
- Ability to work in a fast-paced and dynamic environment.
- Strong organizational skills and attention to detail.

**Our Offer**
- Competitive salary synonymous with skills and experience,
- Performance and bonus structure dependent on achievement of set targets and personal performance,
- The opportunity to making a real impact at a time of rapid growth

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