Brand and Social Media Executive
6 months ago
We are recruiting a Brand and Social Media Executive for the UK's premium food delivery service. It is an exciting and dynamic position, working cross-functionally across many areas of the business. If you are a creative, solution-driven and energetic individual, this could be the perfect one-of-a-kind opportunity to make an impact within the active lifestyle category.
- Salary: £30,000
- Hybrid Working
- Working Hours: 40 hours p/w (minimum)
- Leave: 25 Days per annum (plus bank holidays).
- See below for staff benefits
Their Marketing department is comprised of teams that operate under four verticals, which creates a holistic, multi-channel approach. These verticals include Brand, Communications, Growth and Retention. You will be heading up the Brand vertical, joining a fast-paced business and have full responsibility for the development of the brand identity and activations, engaging with multi-disciplinary teams to develop a strategy for success.
Reporting to:
- Head of Marketing
**The Role...**
- Manage the businesses social media platforms, including the creative vision, content production schedule and tone of voice.
- Ideate creative campaigns in the form of partnerships, product launches or calendar moments.
- Manage both food and lifestyle shoots.
- Be a brand representative across the wellness community at events (occasional weekends), workouts and through partners.
- Support the creative team and their output, fostering progression and growth.
- Implement current and innovative brand campaigns that drive brand equity, build engagement and frequency across all paid and owned channels both ATL & BTL
- Support with content planning and production, ensuring it’s in line with the look, feel and tone of the brand and targets our key consumer.
- Support the wider marketing team efforts in new client acquisition and CAC targets.
- Develop and manage the marketing activation calendar, working closely with nutrition, product and comms teams to deliver launches and always on content and promotions.
- Be on top of the latest global trends in the health, fitness and premium lifestyle industry, particularly across digital platforms.
- Deliver launches with go-to-market plans, working cross-functionally with product development, nutrition, sales, and the wider marketing team from conception to launch.
- Work closely with the Head of Business Development to support our affiliate channel growth and sales team efforts.
- Define the relationship of communication between the brand and the consumer. Develop a deep understanding of our customers, product and brand.
- Work closely with the comms team to develop copy across all platforms as well as support with PR and influencer strategies
**The Person...**
- Love of fitness: running, functional, boutique classes, etc
- Deep understanding of premium London customers.
- Ideally, a minimum of + year of experience in a brand marketing role with success on social media.
- Passionate about social media, Instagram, TikTok, etc.
- The ability to work in a fast-paced startup environment with a ‘can-do’ approach.
- A self-starter who can take initiative and put forward innovative ideas.
- Strong communication skills, both verbal and written as well an ability to influence at all levels.
- Highly organised and flexible and hands-on approach.
- (A bonus) Experience in premium DTC subscription brands, with a proven track record of unlocking growth.
**Staff Benefits...**
- EMI share option scheme.
- 25 days Holiday + Bank Holidays. After your third year, you will accumulate an additional year each year you are with the business (capped at 27 days).
- 60% discount across TWFG brands.
- Hybrid working - Home/SW66AW, 2-3 days in the office.
- Cycle to work scheme.
- All office employees may work remotely in an international location for a maximum of 3 weeks per year
- (time zone dependant, must be taken in full weeks).
- Staff lunches at the office.
- Cash bonus if you complete 50 workouts in a quarter.
- Free fully equipped gym on-site.
- Subsidised class pass membership/
- Monthly team learnings and courses for up-skilling through the year.
- Work phone provided
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